Vice President Marketing

Overview

We’re looking for a results-driven Director or VP of Marketing to own and scale our lead generation and demand engine
. This role is accountable for building predictable pipeline, accelerating revenue growth, and aligning tightly with sales.

You’ll bring both strategic vision and hands-on execution
, blending data, creativity, and experimentation to attract, convert, and nurture high-quality leads across the full funnel.

This is a builder role—ideal for someone who loves turning insight into action and marketing into measurable growth.

In addition to the lead generation and demand generation focus, this executive will serve as the strategic leader responsible for all marketing functions, with a strong focus on digital marketing, events, messaging architecture, internal communications, and content strategies.

The ideal candidate has deep experience in the healthcare, biotech, medtech, or laboratory ecosystem—bringing both strategic leadership and hands-on executional expertise.

• Own end-to-end lead generation strategy across digital, content, events, ABM, and partner channels
• Build and optimize full-funnel programs that drive MQLs, SQLs, and revenue-attributed pipeline
• Develop scalable nurture programs tailored by persona, buying stage, and use case
• Continuously test, iterate, and improve conversion rates across channels

• Establish clear KPIs and dashboards for lead volume, quality, CAC, velocity, and ROI
• Manage marketing attribution and pipeline reporting in partnership with Sales Ops
• Use data to guide prioritization, budget allocation, and optimization decisions
• Forecast pipeline contribution and marketing impact on revenue
• Partner closely with Sales leadership to define ICPs, personas, and lead qualification criteria
• Ensure tight alignment between marketing campaigns and sales motions
• Equip sales with messaging, content, and insights that support conversion and deal acceleration
• Participate in pipeline reviews and revenue planning

• Guide positioning and messaging that resonates with buyer pain points and decision drivers
• Oversee creation of high-performing content (landing pages, emails, case studies, webinars, demos)
• Ensure consistent, compelling value propositions across all lead-gen touchpoints

• Build and lead a high-performing demand generation team
• Own the marketing budget with a clear focus on ROI and growth efficiency
• Evaluate and implement marketing technology to support scale and automation

• 8–15+ years of B2B marketing experience (level adjusted for Director vs. VP)
• Proven track record of driving measurable lead generation and pipeline growth
• Deep experience with demand gen, digital marketing, marketing automation, and CRM platforms
• Strong analytical mindset with comfort owning numbers and revenue outcomes
• Demonstrated ability to partner effectively with Sales and executive leadership

• Experience in healthcare, medtech, or complex B2B buying environments
• Familiarity with ABM, lifecycle marketing, and multi-stakeholder sales cycles
• Experience scaling marketing in a growth-stage organization

• Predictable, scalable lead flow aligned to revenue targets
• Improved lead quality and conversion rates across the funnel
• Clear attribution of marketing’s impact on pipeline and revenue
• Strong sales-marketing alignment and shared accountability
• A high-performing, data-driven marketing team

• Direct ownership of growth and revenue impact
• High visibility with executive leadership
• Opportunity to build a modern, performance-driven marketing engine
• Real influence over strategy, structure, and investment