Sr. Brand Manager, Marketing Analytics & Operations Lead

Description

Do you want to help transform the auto industry? Come let Baxter Auto show you just how Remarkable you can be!

At Baxter
, we are challenging the norm when it comes to both the car buying process and the employee experience. As a Baxter teammate, you are part of a growing company that strives for an inclusive culture, which is why we need you!

We value individuals who:

• Stay curious by striving for continuous improvement
• Welcome differences by seeking, listening, and learning from diverse perspectives
• Make it matter by driving toward meaningful outcomes
• Win together by operating with a team-first perspective
• Be authentic by communicating with transparency and kindness
• Be caring by having an innate desire to help others

At Baxter we encourage and support career development, job opportunities across multiple professions, an inclusive culture where everyone is a leader (from entry level up to general management), encouragement to be your authentic self, and an almost obsessive focus on the employee and guest experience. Combine that with market-leading benefits offerings and opportunities across multiple states, and we think you’ll agree that YOU BELONG AT BAXTER!

This role leads marketing analytics, reporting, and operational excellence across assigned stores while serving as the organization’s subject matter expert on data strategy and AI enablement. As a key partner to General Managers, agency teams, and marketing leadership, it translates business performance into clear insights, actionable recommendations, and executive-level reporting. The position ensures data integrity, optimizes systems and processes, and continuously advances the marketing tech stack to drive smarter decisions, greater efficiency, and measurable growth.

• Act as main point of contact for all marketing team communications with store General Managers
• Own the marketing & sales reporting for each store, communicating regularly with GMs to proactively identify insights, trends and opportunities
• Collaborate with team leads & agencies to advise on best practices across marketing functions - delivering information and recommendations in a timely, professional manner
• Attend at least one sales meeting per brand per month
• Lead monthly marketing report out meetings
• Light event planning (as needed, in collaboration with marketing and store teams)
• Oversee and approve website changes, new tool integrations, and any other support tickets, work with admin support members to ensure timely completion
• Collaborate with admin support to maintain an accurate master marketing budget for each store, ensuring budgets are communicated and approved with GM
• Oversee manufacturer compliance and co-op program compliance/usage
• Understand dealership tech stack, advise as needed in partnership with admin support

• Develop store-specific marketing plans aligned to: inventory stock, sales objectives, and local market dynamics
• Partner with paid media teams/vendors on: campaign strategy, messaging inputs, performance interpretation (not just reporting), and clear, data-driven recommendations to GMs

• Strategy & Planning - Own social content calendars for assigned stores;
  Ensure content aligns with brand standards, campaign priorities, sales focus areas;
  Coordinate with centralized social/creative resources
• Content Production (Priority brands) - Personally and/or in collaboration with store social media ambassador, produce limited, high-impact content for Instagram, Facebook and Tik Tok;
  Focus on quality and relevance, not volume

• Act as subject matter expert on marketing analytics and AI enablement for team operations
• Understand how marketing and business metrics intersect and develop reports that help identify trends and lead to actionable conclusions.
• Optimize and upkeep current reporting while leading continuous improvements to tech stack, AI adoption, structure and data visualization
• Maintain the integrity of the data and manage all necessary…