Social Media Manager - Library

Work Type:

Part‑time/Seasonal

The work of this classification involves the creation, implementation, and management of social media strategy. This position assists with content creation across multiple platforms. An incumbent in this position exercises considerable independence in the performance of duties and responsibilities and receives general guidance from a superior.

(The knowledge, skills, and abilities above may be acquired through, but are not limited to, the following combination of education and/or experience.)

• Bachelor’s degree in public relations, communications, journalism or a related field AND One (1) years of related professional experience in mass communications, journalism, marketing, or a related field. OR An equivalent combination of education and experience.

• Knowledge of, and ability to effectively navigate, social media networks and websites.
• Knowledge of departmental policies, procedures, regulations, and community engagement best practices.
• Knowledge of attractions, facilities, and services available to visitors in the Omaha metro area.
• Knowledge of, and ability to operate, computers and other technology using standard or customized computer or systems software applications appropriate to the assigned tasks.
• Skill in videography and video editing.
• Ability to learn and adapt to advances in computer and electronics device technology and software.
• Ability to create effective content and other promotional pieces designed to attract visitors to the area.
• Ability to travel independently to domestic and international destinations via commercial airlines.
• Ability to communicate effectively, orally and in writing.
• Ability to maintain confidentiality and handle sensitive information with discretion.
• Ability to establish and maintain effective working relationships with fellow employees, members of the tourism industry, media representatives, and members of the general public.
• Ability to prioritize and manage multiple projects and responsibilities while meeting stringent deadlines.
• Ability to adhere to safety policies, procedures, and guidelines.
• Ability to sit continuously, to stand and walk frequently, and reach, bend, stoop, push, and pull occasionally.
• Ability to use up to thirty (30) pounds of force occasionally to move objects.

• Creates content for a variety of platforms including, but not limited to, Facebook, Twitter, You Tube, Instagram, Pinterest, and Linked In.
• Implements and manages all social media programs for the assigned division/department.
• Monitors online conversations and engages when appropriate.
• Investigates and implements new social media channels as dictated by consumer trends.
• Tracks and analyzes social media statistics and their impact on the overall marketing and recruitment efforts.
• Creates talking points for press conferences, community event, and other public appearances.
• Monitors social media tools, trends, and applications and appropriately applies that knowledge to increasing the use of social media among employees the assigned division/department.
• Participates in professional associations that will increase understanding of social media tools, techniques, and applications.
• Maintains regular job attendance in accordance with a schedule established for the position by the supervisor.
• Performs other related duties as assigned or as the situation dictates within the scope of this classification.
• The following essential functions are specific to the designated division:
• Convention & Visitors Bureau
• Creates a comprehensive social media strategy that promotes the Omaha metro area as a visitor destination.
• Curates shareable content by managing and maintaining the Omaha Convention and Visitors Bureau (OCVB) calendar of events, as well as creating content for the Omaha Visitors Guide and the Visit Omaha website.
• Strengthens social media relationships with tourism partners.
• Crisis Communications
• Supports public safety messaging by producing content that emphasizes prevention, education, recruitment, and community engagement.
• Provides accurate real-time updates and consistent messaging during critical incidents, natural disasters, public safety emergencies, or significant community events, and monitors public conversations, engaging when appropriate.
• Develops pre‑scripted templates and strategies for rapid deployment during emergencies.
• Collaborates with command staff, public information officers, and emergency management partners to ensure coordinated communication.
• Ensures that communication is clear, accessible, and sensitive to community concerns during high‑stress situations.
• Tracks, analyzes, and reports on social media analytics to assess impact on community relations and recruitment.
• Monitors misinformation, rumors, and online speculation, and responds appropriately to maintain public trust and confidence.
• Coordinates with department staff to share stories that highlight public service, employee…