Marketing Manager - Nemetschek Products

Company Description

IMAGINiT Technologies, a division of Rand Worldwide, advances the way companies use technology to design, develop, and manage complex engineering projects.
As the market leader in North America, we continue to enjoy a great deal of success even in these unprecedented times
. Our culture is supportive, dynamic, collaborative, and driven to meet the ever-changing needs of our customers and our employees. If you are looking to make a real difference, we would love to hear from you.

The Marketing Manager for the Nemetschek products (Bluebeam, GoCanvas, and Site Docs) and related services will be accountable for defining, developing and executing on a comprehensive go to market and overall marketing strategy to generate awareness and demand for these fast growing product offerings recently added to IMAGINiT's technology offerings.

• Create brand awareness for Bluebeam, GoCanvas and Site Docs through a variety of marketing tactics and platforms.
• Develop, manage and implement strategic marketing programs, driving demand creation and lead generation activity resulting in qualified sales leads.
• Forecast, measure and analyze impact of programs on sales cycles; produce quarterly ROI reports to ensure marketing investments meet key objectives and performance requirements.
• Work with broader marketing team and outside agencies as necessary to create compelling content focused on helping customers achieve their intended business outcomes.

Main duties and responsibilities:

• Manage ideation and execution of strategic marketing programs. This includes a mix of digital touch - email, web, SEO/SEM/PPC, social, search traffic, video, as well as traditional tactics such as webcasts, industry events, trade shows, conferences, sponsor ships, public relations and speaking events.
• Position and establish IMAGINiT as a best-in-class Nemetschek partner and a top tier technology and services provider.
• Demonstrate IMAGINiT's thought leadership by showcasing our technical experts and their expertise via blogs, public relations, speaking opportunities and webcasts.
• Communicate IMAGINiT's differentiators through the creation of positioning statements and value propositions that define IMAGINiT as the go-to partner for Nemetschek solutions.
• Leverage cutting edge platforms like Eloqua, Uber Flip, 6sense, Sprout Social, and Zoom Info to identify prospects, understand their purchasing behavior and intent, and then target with appropriate content highlighting aligned solutions and messaging.
• Work with internal and external resources to develop and prepare marketing collateral including whitepapers, videos, case studies, emails, webcasts, online ads (PPC/SEM/SEO), blog and social media content.
• As a Platinum Partner for Bluebeam, GoCanvas and Site Docs, ensure that our marketing programs are in alignment with Nemetschek marketing goals, branding and focus. Define quarterly campaigns, submit requests for market development funds (MDF), and track and report performance on this investment.
• Participate in internal sales meetings to identify trends in the market and any repeatable sales plays. Define campaigns in support of these initiatives that highlight our solutions. Create any additional content necessary.
• Maintain regular reviews and audits of website to ensure content is current and up to date.
• Monitor SEM/PPC investment and conversion rates for optimal performance; review Google Analytics to identify traffic trends; ensure we have content for high performing conversion points.
• As necessary, support the launch and rollout of any new Nemetschek product authorizations and/or relevant IMAGINiT services offerings.
• Liaise as IMAGINiT marketing point of contact with sales and marketing resources at Nemetschek.
• Maintain reports and dashboards analyzing campaign response rates, cost/lead, ROI, etc. Based on data, make recommendations to improve results or change tactics so that investments meet objectives and intended results.

• Self-starter, energetic, fast learner and highly motivated individual who works well in a team environment.
• Must enjoy a…