Co-Brand Marketing Strategy Manager

Summary of the Job

The Marketing Strategy Manager at FNBO develops and implements comprehensive marketing strategies that drive customer acquisition, engagement, and retention throughout the customer lifecycle. This role creates integrated marketing plans aligned to business objectives, meets specific customer behaviors and growth targets, and collaborates closely with cross‑functional teams to optimize performance across all channels while maintaining profitability.

• Strategic Behavior Planning
  :
  Define desired customer behaviors that drive growth and partner needs, address key business challenges, and develop integrated marketing strategies across the lifecycle.
• Business & Customer Insight
  :
  Maintain deep understanding of business objectives, target audiences, competitive landscape, and product offerings.
• Integrated Marketing Plan Development
  :
  Create strategic marketing plans including targeting, messaging, learning agendas, and segmentation; manage the marketing product hierarchy to ensure alignment across campaigns and systems.
• Cross‑Functional Optimization and Support
  :
  Partner with Performance Marketing to bring strategic plans to life through creative execution across acquisition and customer management channels; collaborate with Product and Vertical teams to refine acquisition funnel strategies and improve conversion efficiency.
• Profitability & Channel Efficiency
  :
  Ensure marketing strategies align with profitability goals across acquisition and customer management, optimizing spend and performance across channels.
• Campaign Performance & P&L Input
  :
  Lead reporting and analysis for strategic campaigns and manage P&Ls to assess financial performance.

• Strategic Marketing Planning
  :
  Expert ability to develop integrated marketing strategies that drive specific customer behaviors aligned with business objectives across the full customer lifecycle.
• Business & Market Intelligence
  :
  Ability to incorporate complex business goals, customer insights, competitive analysis, and product knowledge into actionable marketing strategies.
• Financial & Performance Analysis
  :
  Analyze campaign performance, manage marketing P&Ls, optimize channel economics, and ensure strategies support profitability goals.
• Cross‑Functional Leadership
  :
  Collaborate with Performance Marketing, Product, and Vertical teams to optimize acquisition funnels and execute cohesive marketing initiatives across channels.
• Customer Journey Expertise
  :
  Deep understanding of acquisition, engagement, and retention strategies with the ability to develop targeted marketing approaches for each lifecycle stage.

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 7+ years of experience in marketing driving business strategy through analytics, data, and defined outcomes.
• Experience working with executives and senior leaders, advising on customer acquisition and retention.
• Ability to work in a fast‑paced environment, balancing strategic vision with multiple inputs and stakeholders.
• Up to 20% travel.
• Unrestricted work authorization and no future sponsorship required.
• Experience in financial services, credit card or related industries is a strong advantage.

Base pay range: $81,662.00 – $. Final compensation may vary based on experience, education, and skill level.

Hybrid: in‑person collaboration on three days a week with remote flexibility for two days. Tools and technology are provided to support productivity wherever you are.

• Medical, Dental, Vision Insurance
• 401(k) with matching contributions
• Time off programs
• Health Savings Account (HSA)/Dependent Care account
• Employee Banking program
• Growth Opportunities
• Tuition Assistance Short‑Term/Long‑Term Disability Insurance

FNBO is an equal‑opportunity employer for all employees and applicants and makes employment decisions without regard to status or identity. FNBO follows federal law regarding the use of marijuana (this applies to all non‑California applicants).