Content Marketing Coordinator

Position Summary

The Content and Social Media Coordinator is responsible for creating engaging, high-quality content that strengthens the Big Red family of brands, drives customer engagement, and supports business growth across digital channels.

This role serves as the primary content creator for the organization, producing compelling photography, video, graphics, and written content that showcases our restaurants, gaming experiences, community involvement, sponsor ships, and events. The position manages day‑to‑day social media operations while collaborating with the Vice President of Marketing to execute strategic campaigns that increase brand awareness, customer acquisition, and loyalty.

The ideal candidate is a creative storyteller with strong organizational skills who enjoys being in the field, capturing authentic moments, creating engaging content, and building meaningful connections with our customers and communities.

• Develop, produce, and publish engaging content across all Big Red brands, including restaurants, gaming locations, and community initiatives.
• Capture high-quality photography and video at restaurant locations, events, promotions, sponsor ships, and community activities.
• Create short‑form video content for Instagram Reels, Facebook, Tik Tok, and You Tube Shorts.
• Design graphics and marketing assets using Adobe Creative Suite, Canva, or similar design platforms.
• Write compelling copy for social media, websites, email campaigns, blogs, advertisements, and promotional materials.
• Develop content that aligns with seasonal campaigns, promotions, new menu items, jackpots, special events, and company initiatives.
• Build and maintain a library of branded photography, video, and creative assets for future marketing use.

• Develop and execute daily social media content across multiple brands and locations.
• Manage content calendars and scheduling through social media management platforms.
• Monitor comments, direct messages, reviews, and customer conversations while maintaining each brand's voice.
• Build active online communities by encouraging engagement and fostering customer relationships.
• Identify emerging social media trends and recommend new content opportunities.
• Coordinate user‑generated content and influencer collaborations when appropriate.