Marketing Manager Business and Commercial

Job Summary

Marketing Manager, Business and Commercial Payments at FNBO drives marketing and communication strategies across commercial banking and payments. The role translates business objectives into strategic plans and delivers multi‑channel campaigns that influence client and prospect behaviors, accelerate growth, and strengthen brand equity.

• Serve as day‑to‑day marketing liaison to Business Leadership for assigned lines of business.
• Translate business objectives into actionable marketing strategies with defined success metrics.
• Contribute insights and recommendations to strategic planning discussions.
• Present strategic recommendations and performance insights to senior stakeholders.
• Contribute to end‑to‑end marketing and communications strategy for assigned product lines.
• Develop detailed tactical plans for lifecycle marketing across awareness, acquisition, engagement, and retention.
• Help define customer segmentation, targeting strategies, and messaging frameworks.
• Build integrated campaign plans across digital, direct mail, email, events, and other channels.
• Own end‑to‑end campaign execution, working with project managers for coordination of deliverables.
• Lead campaign briefings with Centers of Excellence to ensure strategic intent and execution excellence.
• Make real‑time optimization decisions during campaign flight to maximize performance.
• Maintain hands‑on involvement in targeting, messaging, offer structure, creative development, and channel deployment.
• Manage day‑to‑day campaign operations, troubleshooting, vendor coordination, and quality assurance.
• Drive continuous improvement through in‑flight testing and optimization.
• Track and report against marketing KPIs and growth objectives aligned with business targets.
• Manage campaign budgets and contribute to marketing P&L and ROI analysis.
• Conduct ongoing performance analysis and recommend strategic optimization based on data insights.
• Develop and execute testing agendas to improve campaign effectiveness within strategic frameworks.
• Identify performance trends and opportunities.
• Collaborate with Project Managers and Centers of Excellence for flawless execution and on‑time delivery.
• Partner with Analytics to leverage customer insights and predictive modeling for tactical application.
• Work with Product teams to align marketing strategies with product roadmaps.
• Direct creative development with Centers of Excellence, ensuring brand consistency and strategic alignment.
• Serve as primary point of contact for business unit, operational marketing questions through the project manager.
• Monitor competitive landscape and industry trends; incorporate customer research into strategy.
• Identify new opportunities for customer acquisition and portfolio growth.

• Strategic Marketing Leadership with ability to translate direction into detailed plans.
• Execution mindset balancing strategic thinking and hands‑on implementation.
• Financial and Analytical Acumen; ROI orientation and P&L contribution.
• Strong data‑driven insight translation into tactical optimizations.
• Marketing analytics tools and performance dashboards proficiency.
• Business Partnership with senior leaders; influence without authority.
• Strong presentation and communication skills.
• Customer‑Centric Thinking: journey mapping, segmentation, personalization, ABM, and lifecycle marketing.
• Execution Excellence: managing multiple concurrent campaigns with project ownership.

• Bachelor’s degree in Marketing, Business, or related field.
• 5‑7+ years of marketing experience with demonstrated execution excellence and strategic impact.
• Financial services industry experience in a B2B setting (business banking preferred).
• Familiarity with client experience/event strategies that drive connections.
• Proven track record of driving measurable business outcomes through marketing and communications strategies.
• Experience with marketing analytics, campaign performance measurement, and ROI analysis.
• Strong financial acumen and budget management experience.
• Ability to work in a fast‑paced environment with multiple stakeholders.
• Unrestricted work authorization; no future sponsorship required.