Vice President of Marketing

You are a person who is passionate about serving as a key member of the Executive Leadership Team and is responsible for defining and leading Signature Performance's enterprise marketing and brand strategy. We need someone who is experienced in enterprise strategy discussions, growth planning, and organizational decision-making, ensuring market insight and customer perspective are embedded in executive decisions. In the role of Vice President of Marketing, you will be responsible for driving how the organization is positioned in the market, how it competes, and how it communicates value across its Federal and Provider business lines.

• Tell us about your experience with Marketing.
• Are you a team player and a self-motivator?
• What is your experience with conducting business in a way that is credit to a company?
• We are counting on you to manage multiple projects using your problem-solving skills.
• We are looking for someone UNCOMMON. What is uncommon about you?

Are you highly committed? Are you team-oriented? Do you value professionalism, trust, honesty, and integrity? If so, we cannot wait to meet you.

• Define and lead the enterprise marketing vision, strategy, and multi-year roadmap aligned to organizational growth priorities.
• Translate corporate objectives into integrated go-to-market strategies across Federal and Provider business lines.
• Establish enterprise marketing priorities, investment strategy, performance expectations, and annual operating plans.
• Advise executive leadership on market dynamics, competitive threats, buyer behavior, and emerging opportunities.
• Lead and develop marketing leaders, teams, agencies, and strategic partners to deliver enterprise outcomes.
• Enterprise Brand and Messaging
• Own and steward the Signature Performance enterprise brand, ensuring consistent positioning across all internal and external channels.
• Lead enterprise messaging architecture, ensuring clarity of value proposition across multiple buyer segments and markets.
• Oversee corporate brand identity, tone, content standards, and market-facing materials.
• Direct corporate reputation strategy, including executive visibility, thought leadership, and industry positioning.
• Guide public-facing communications strategy in partnership with executive leadership.
• Business-Line Marketing Support
• Partner with Federal and Provider business-line leaders to understand market priorities, buyer needs, pipeline opportunities, competitive dynamics, and proof points.
• Support business-line-specific messaging, campaigns, collateral, conference strategy, thought leadership, pursuit positioning, and sales enablement.
• Ensure Federal and Provider marketing efforts remain aligned to Signature's enterprise brand while reflecting the distinct needs of each market.
• Growth Marketing and Market Activation
• Lead integrated marketing strategies that drive awareness, pipeline growth, client engagement, and market expansion.
• Partner with Business Development and executive leaders to design account-based marketing and strategic pursuit strategies.
• Influence enterprise pipeline strategy through targeted campaigns, positioning, and buyer engagement strategies.
• Lead conference, event, and executive visibility strategy, ensuring alignment to enterprise growth priorities.
• Identify and evaluate new market opportunities, partnerships, and expansion strategies.
• Digital, Content, and Thought Leadership
• Oversee Signature's website, social media presence, digital campaigns, content strategy, email marketing, and search visibility.
• Lead thought leadership strategy that strengthens Signature's credibility in healthcare administration, revenue cycle, federal healthcare, claims, technology, operational performance, and administrative cost reduction.
• Translate complex services, technology, operations, and client challenges into clear, compelling, market-facing messages.
• Marketing Operations, Analytics, and Governance
• Establish and own clear processes for marketing intake, prioritization, review, approval, execution, and performance reporting.
• Manage and oversee marketing budgets, vendor relationships, tools, and technology platforms to ensure effective use of resources.
• Track and evaluate marketing performance, campaign results, digital engagement, event outcomes, and business impact.
• Build executive-level dashboards and reporting that demonstrate marketing's contribution to growth and pipeline.
• Identify opportunities to improve marketing efficiency, scalability, automation, content reuse, and overall execution discipline.
• Cross-Functional Collaboration
• Partner with executive leadership, business development, Federal, Provider, operations, product, innovation, talent, finance, compliance, and other stakeholders to align enterprise strategy.
• Support business development, strategic partnerships, recruiting and employment brand initiatives, client experience, and enterprise reputation-building efforts.
• Build trusted relationships across the organization so marketing functions as a strategic partner to…