Field Marketing Manager

** We believe in the power and joy of learning*
* At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

The Field Marketing Manager for the K-12 segment is responsible for developing and leading regional marketing strategies that drive awareness, demand, and adoption of products and services among school districts, administrators, and educators. This role serves as a strategic partner to Sales and cross-functional teams, ensuring marketing initiatives are aligned to territory priorities, district needs, and education procurement cycles. The Field Marketing Manager owns end-to-end program execution, performance optimization, and continuous improvement of field marketing efforts.

** What you'll do here:*
* ** Strategic Field Marketing Leadership*
* + Develop and implement comprehensive regional field marketing strategies for the K-12 segment that align with overall business objectives and revenue goals

+ Translate national campaigns into targeted, localized marketing programs that resonate with district-level partners

+ Identify market opportunities, regional trends, and whitespace to drive growth and competitive differentiation

+ Own marketing planning for assigned territories, including budgeting, prioritization, and performance tracking

** Demand Generation & Campaign Ownership*
* + Own the development and execution of coordinated, multi-channel demand generation programs (email, digital, webinars, events, ABM initiatives)

+ Partner with demand generation and digital teams to optimize campaign strategies and targeting

+ Drive pipeline growth by ensuring high-quality lead generation, cultivate, and conversion strategies

+ Establish key performance indicators and analyze campaign performance, providing data-driven insights and recommendations to improve return on investment

** Events & Customer Engagement*
* + Collaborate with Events Marketing Manager on the strategy, planning, and execution of regional and national K-12 events, including:

+ Education conferences and trade shows

+ District-level workshops and executive engagement opportunities

+ Virtual and hybrid events/webinars

+ Ensure events deliver measurable business impact, including pipeline generation and customer engagement

+ Represent the company as a marketing leader at key industry events, strengthening brand presence and relationships

** Sales Partnership & Alignment*
* + Serve as a trusted partner to Sales leadership, aligning marketing strategies to territory plans and revenue targets

+ Collaborate with Sales to identify target accounts, priority segments, and engagement opportunities

+ Drive effective lead management processes, ensuring timely follow-up and pipeline progression

+ Equip Sales teams with relevant messaging, campaign insights, and enablement materials

** Market Insights & Continuous Improvement*
* + Analyze K-12 market trends, district funding cycles, procurement processes, and competitive dynamics to advise strategy

+ Capture and synthesize insights from campaigns, events, and customer interactions to refine marketing approaches

+ Use data and feedback loops to continuously optimize programs and improve efficiency

+ Stay informed on education policy and emerging trends impacting the K-12 landscape

** Cross-Functional Collaboration*
* + Partner with Product Marketing, Demand, Content, Digital, and Brand teams to ensure consistent messaging and effective execution

+ Collaborate with operations and analytics teams to ensure accurate tracking, reporting, and attribution

+ Influence broader marketing strategy by sharing field insights and customer feedback

** Skills you will need here:*
* + Bachelor's degree in marketing, Business, Education, or a related field or equivalent experience

+ Minimum of 3 years of experience in field marketing, demand generation, or regional marketing, with proven program ownership

+ Confirmed ability to develop and implement strategic marketing plans that drive measurable business outcomes

+ Strong understanding of multi-channel marketing, campaign strategy, and pipeline generation

+ Experience partnering closely with sales teams and influencing go-to-market strategies

+ Strong project management skills with the ability to lead multiple initiatives and partners simultaneously

+ Strong analytical skills with experience using data to advise decisions and optimize performance

+ Excellent written, verbal, and presentation skills

+ Experience in K-12 education, EdTech, or public sector marketing preferred

+ Familiarity with education procurement cycles, funding models, and district decision-making processes preferred

+

Experience with marketing automation and CRM tools (e.g., Salesforce, Marketo, Hub Spot) preferred

+ Track record of successfully leading and implementing events (in-person and virtual) with measurable return on…