Marketing Manager - Wealth & Institutional Services

At FNBO, our employees are the heart of our story—and we’re committed to their success! Please see below the details of this career opportunity and how it fits into our organization’s success.

Summary of the Job:

The Marketing Manager – Wealth & Institutional Services at FNBO plays a pivotal role in shaping the marketing and communications strategies that drive measurable business outcomes across FNBO’s Wealth and Institutional segment. In this role, you’ll be responsible for translating business objectives into strategic marketing plans and delivering high-impact campaigns that influence desired client and prospect behaviors, accelerate growth, and strengthen brand equity.

Through hands-on campaign leadership and close partnership with business leaders, key stakeholders, and Marketing Centers of Excellence, you’ll ensure the successful execution and optimization of marketing initiatives aligned to FNBO’s core objectives: building, enhancing, and protecting the brand; acquiring new clients; deepening existing relationships; and improving marketing effectiveness and efficiency.

Working closely with Marketing Leadership, Business Leadership, and Centers of Excellence, you’ll lead campaign strategy, messaging and offer development, and data-driven performance analytics to continually refine approaches based on market insights and financial outcomes.

About This Role:

Job Specific Responsibilities/Accountabilities:

Strategic Business Partnership Serve as day-to-day marketing liaison to Business Leadership for assigned lines of business

Translate business objectives into actionable marketing strategies with defined success metrics

Contribute insights and recommendations to strategic planning discussions

Present strategic recommendations and performance insights to senior stakeholders

Marketing Strategy & Planning Contribute to end-to-end marketing and communications strategy for assigned product lines

Develop detailed tactical plans for lifecycle marketing approaches spanning awareness, acquisition, engagement, and retention based on strategic direction

Help define customer segmentation, targeting strategies, and messaging frameworks

Build integrated campaign plans across channels (digital, direct mail, email, events, etc.) that bring strategic vision to life Campaign Ownership & Execution Own end-to-end campaign execution for strategic initiatives, working with Project Managers support for coordination of campaign deliverables

Lead campaign briefings with Centers of Excellence to ensure strategic intent is maintained and executional excellence is achieved

Make real-time optimization decisions during campaign flight to maximize performance

Maintain hands-on involvement in critical campaign elements including targeting, messaging, offer structure, creative development, and channel deployment

Manage day-to-day campaign operations including troubleshooting, vendor and/or Project Manager coordination, and quality assurance

Drive continuous improvement through in-flight testing and optimization

Growth & Performance Management Track and report against marketing KPIs and growth objectives in alignment with business targets

Manage campaign budgets and contribute to marketing P&L and ROI analysis for assigned portfolios

Conduct ongoing performance analysis and recommend strategic optimization based on data insights

Develop and execute testing agendas to continuously improve campaign effectiveness within established strategic frameworks

Identify performance trends and opportunities

Cross-Functional Leadership Partner with Project Managers and Centers of Excellence to ensure flawless campaign execution and on-time delivery

Collaborate with Analytics to leverage customer insights and predictive modeling for tactical application

Work with Product teams to align marketing strategies with product roadmaps and strategic direction

Direct creative development with Centers of Excellence, ensuring brand consistency and strategic alignment

Serve as primary point of contact for business unit, operational marketing questions (working through the project manager) and execution details

Market Intelligence Monitor competitive landscape and industry…