Social Media and Marketing Support Specialist

Social Media Management

• Develop and execute social media strategies in partnership with marketing managers to strengthen brand awareness, customer engagement, and recruiting efforts.
• Lead social media content management, including content gathering, idea generation, scheduling, publishing, and community engagement.
• Build and design social media content in collaboration with designer and marketing managers, including video editing.
• Manage the company voice and posting strategy across all social media platforms, ensuring consistency with brand standards.
• Engage with customers, vendors, and industry partners to increase audience growth and online engagement.
• Track performance and marketing metrics, providing insights and recommendations for continuous improvement.

• Support the planning, execution, and measurement of multi-channel marketing campaigns across digital, social, email, print, and traditional media.
• Collaborate with internal teams to develop and gather marketing assets that support business objectives.
• Coordinate with external vendors to execute marketing initiatives and produce promotional materials.

• Coordinate company participation in trade shows, conferences, customer events, and sponsor ships, including logistics, promotional materials, on-site support as appropriate, and post-event follow-up.
• Plan and coordinate the annual Sales Meeting, including speaker coordination, scheduling, registrations, logistics and event materials
• Organize employee appreciation and recognition events that promote engagement and company culture.

• Support coordination of promotional items and apparel, ensuring consistent brand representation in the market.
• Maintain customer databases and marketing lists as appropriate, ensuring information is accurate and organized.
• Coordinate the production and ordering of marketing materials with vendors.
• Organize and maintain marketing assets, files, and digital resources for easy access and consistency.
• Stay current on marketing trends, digital best practices, and emerging technologies to improve marketing effectiveness.
• Provide administrative support for corporate teams and executive leadership as needed.
• Perform other duties as assigned.