Assistant Director of Premier Club Sports Digital Marketing

The Assistant Director is responsible for promoting and enhancing the visibility of club sports programs, specifically premier club sports on campus and within the community. This role involves developing marketing and recruitment strategies, oversite of the Club Sports website, managing social media accounts, coordinating game day promotion and streaming, photography, video development and collaborating with student-athletes, campus organizations, and external partners to increase the recruitment of premier level athletes and engagement and participation in club sports.

This individual will hire and oversee a group of interns to support content development for marketing, recruitment, and branding efforts.

• Develop and execute marketing and recruitment plans to promote club sports events, teams, and activities.
• Create engaging content for social media platforms, university websites, and newsletters including but not limited to videos, photography, and streaming.
• Design promotional and recruitment materials such as flyers, posters, videos, and digital ads.
• Work with University Communication and Marketing team to increase coverage of club sports. This position will work closely with the University Communication and Marketing team to maintain consistency in design and the use of university and department logos.
• Serve as a communication liaison to various sports’ regional and national governing club sport organizations providing statistics or schedule updates.

• Manage and oversee the content of the club sports website.
• Manage and grow club sports social media presence (Instagram, X, You Tube, Facebook, Tik Tok, etc.).
• Monitor and analyze engagement metrics to optimize content strategy.
• Create multimedia content, including photos, videos, and athlete spotlights. Record and create digital, game or highlight footage and other promotional video aimed at enhancing the club sport brand.
• Maintain complete historical records, including photography and video archives, for club sports.
• Arrange for and produce each sport’s team photos and player/coach headshots.
• Participate in planning and preparation for special events such as Special Program Day, Admitted Student Days, Team Awards Banquets, etc.
• Hire and support student interns in the execution of streaming and media initiatives.
• Maintain consistency in messaging and scheduling.
• Understand key enrollment deadlines and initiatives to support communication and social presence.

• Assist in planning and promoting club sports events, tournaments, and fundraisers.
• Develop strategies to increase student attendance and engagement at club sports games.
• Collaborate with athletics, student organizations and campus departments to enhance club sports visibility.

• Develop content to engage potential sponsors and partners to support club sports initiatives.
• Coordinate branding and promotional opportunities with local businesses and campus organizations.
• Assist with content development to support fundraising efforts and merchandise sales to enhance club sports programs.

• Maintain a marketing calendar for club sports promotions and events.
• Maintain Team Snap and official PCS communication to current student-athletes.
• Track marketing effectiveness and provide reports on campaign performance.
• Assist with internal communications between club sports teams, athletics, administration, and University Communications and Marketing.
• Assist with game day setup and production as it pertains to promotion, communication, and live-streaming team competitions. Duties may include oversight of scorer’s table, supervising live streaming, updating…