Social Media Specialist

Social Media Specialist

Omaha Public Schools Central Office - Omaha, Nebraska

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Job : 5916522

Final date to receive applications: Sep 22, 2026 11:59 PM (Central Standard Time)

Re-Posted: Yesterday

Starting Date: Immediately

Position Type: Full-Time

Salary: $61,292.81 Per Year

Location: Teacher Administrative Center, 3215 Cuming Street, Omaha, NE 68131

Reports To: External Relations Administrator

Work Schedule/FLSA Status: 12-months per year / Salaried Exempt

Salary

Schedule:

S04/92A Starts at $61,292.81. Salary credit may be awarded for applicable experience.

Position

Purpose:

This position is key to telling district stories across social media channels, in partnership with multimedia specialists and other staff on the District Communications team. The leader is responsible for social media strategy planning, content creation, and evaluation, tailoring content to target audiences and platform best practices to support broader communication objectives for the students, staff, families, and community we serve.

The individual in this position will also assist with preparing, managing, and deploying internal and external communications for the school district or a specific school, including issue and crisis communications.

• Research, plan, and manage the district’s social media strategy in partnership with fellow staff storytellers and the external relations administrator.
• Create, curate, and manage all published content (images, video, written, audio/podcast, and/or more) on social media.
• Work with internal and external stakeholders to collaborate on ideas to ensure the social media strategy is executed.
• Monitor, listen, and respond to stakeholders per social media policy.
• Monitor the latest trends on social media to improve strategy and provide recommendations on how to best leverage new tools and services.
• Compile data across several social media platforms and create weekly, monthly, and annual reports, including analysis for insights and future strategy development.
• Train other staff on social media guidelines, policy, and best practices.
• Increase awareness of positive district news by writing stories and features for various platforms.
• Assist with special functions, activities, and events to promote the district, staff, and students.
• Develop photo and video content for use across district communication channels.
• Assist with crisis communication support to families and schools.
• Perform other duties as assigned.

• Bachelor’s degree in public relations, journalism, communications, or a related field.
• Three years or more of professional experience in communications, public relations, journalism, or a related field.
• Understanding of social media management and best practices on district-approved social media sites (Facebook, X, Instagram, You Tube, Linked In, and Next Door).
• Excellent interpersonal and oral/written communication and public relations skills.
• Operating knowledge of Microsoft Office and Adobe Creative Suite tools such as Photoshop, Premiere, InDesign, and Illustrator.

Additional Duties: Performs other related tasks as assigned by supervisor.

Equipment: This position may require the ability to use basic office equipment, including computers, copiers, and scanners. Must always comply with OPS’s guidelines for equipment use.

Travel: Frequent travel within the District between schools and central offices will be required. Occasional travel outside of Omaha or Nebraska will also be required.

• Must be able to respond rapidly in emergency situations.
• Must have organization, time management, communication, and interpersonal skills.
• Exemplary attendance.
• Ability to work…