Integrated Campaign Strategist

Job Details

Job Location:

OMAHA, NE 68137, Position Type:
Full Time, Salary Range: $68,000.00 - $76,000.00 Salary/year,

Job Title:

Integrated Campaign Strategist

FLSA Status:
Exempt

Hours:

Full-Time

Salary Range: $68,000–$76,000 annually, based on relevant experience and qualifications

Hurrdat is one of a kind. A media, marketing, and entertainment agency.

We were founded in Lincoln, Nebraska as a small team of two in 2010, offering social media services to brands and athletes. After a decade of growth later we have grown to be a uniquely well-rounded marketing and advertising agency with in-house media, sports, entertainment, and film divisions.

Mergers and acquisitions over the years (with B2 Interactive, Disconnected Media, Digital Hero Films, Victory Fighting Championship, Hail Varsity, and Parkville Media) have grown our team to over 150 people.

We serve over 200 clients who collectively operate in 8 countries, including 43 states in the United States. Our clients range from local businesses just starting to build their brand and online presence to enterprise organizations.

We are seeking a hands-on strategic leader to connect client business goals with the creative, content, production, media, and measurement decisions that bring campaigns to life. This person will own the integrated campaign plan for assigned clients — what we create, why we create it, which existing assets we use, what needs to be produced, where and when the work runs, and how results shape the next campaign.

The initial focus will be a major automotive account with multiple locations and a broad mix of marketing channels, with success leading to extending the approach to other Hurrdat clients. This role leads campaign strategy through close partnership with account and functional leaders.

• Translate client goals, audience insights, offers, and performance data into clear campaign strategies.
• Develop actionable creative briefs that define messaging, content needs, formats, placements, responsibilities, and deadlines.
• Determine when campaigns need new production, new concepts, updates to existing content, or better use of available assets.
• Connect video, paid and organic social, web, podcasts, sports partnerships, talent, and other media into a coordinated plan.
• Partner with creative and production teams to select effective concepts, talent, formats, and production approaches.
• Align account, creative, production, media, and analytics teams around campaign priorities and timely decisions.
• Build client approvals, brand requirements, usage rights, and applicable advertising requirements into campaign planning.
• Ensure approved assets reach channel teams with clear instructions, correct versions, and agreed launch dates.
• Review results with media and analytics partners, then turn those findings into specific creative tests and campaign improvements.
• Build repeatable planning processes that improve quality, reduce rework, and support additional clients.

• Typically seven or more years of relevant experience in integrated marketing, campaign strategy, creative strategy, or brand planning; no specific degree required.
• Experience leading campaigns from business objective and creative brief through production, launch, and performance review.
• Strong creative judgment and an understanding of how content should change across audiences, formats, and channels.
• The ability to make practical production decisions within budget, resource, and timing constraints.
• Confidence presenting recommendations to clients and explaining strategic choices.
• Strong organization and follow-through across multiple teams and competing…