Sales Associate II

Job Summary

The Sales Associate is the front‑line ambassador of the Coach brand. You will deliver an elevated, personalized shopping experience, meet personal and store sales goals, and support daily store operations.

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards.
• Build lasting client relationships through personalized styling, product expertise, and fashion advice.
• Drive sales through cross‑selling, upselling, and tailored recommendations.
• Utilize mobile POS, clienteling tools, and social‑selling platforms (including short‑form video) to capture data and encourage repeat purchases.
• Develop and execute personal sales plans; meet or exceed individual and team KPIs.
• Source new customers, maintain relationships, and follow up to close sales.
• Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs.
• Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards.
• Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures.
• Process transactions efficiently (purchases, returns, exchanges, online pickups).
• Support inventory cycles: receive shipments, stock shelves, and manage product movement.
• Assist teammates in functional areas as required.
• Foster a collaborative, trust‑based environment; encourage team performance.
• Participate in brand initiatives, training programs, and inclusion activities.
• Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.

• 1+ years of sales experience (luxury retail preferred); knowledge of fashion trends and competitors.
• Experience with POS operation, basic computer proficiency (iPad/laptop, mobile POS), walkie‑talkie use, ability to read price/release sheets.
• Strong English proficiency.
• Ability to work in a fast‑paced environment.
• Luxury retail background, social media savvy, experience with live‑stream shopping or video demos, clienteling and data acquisition skills.
• Must be able to lift at least 25 lbs. regularly (up to 50 lbs. occasionally).

• Strong English language proficiency (for EU).

Must be able to work a flexible schedule, including nights, weekends, peak busy season, and high traffic retail days such as public holidays.

• Courage
  : does not hold back anything that needs to be said; gives current, direct, complete, and actionable feedback; addresses people problems quickly and directly.
• Creativity
  : generates new and unique ideas; connects previously unrelated concepts.
• Customer Focus
  : dedicated to meeting expectations of internal and external customers.
• Dealing with Ambiguity
  : copes with change; shifts gears comfortably; decides and acts without the full picture; handles risk and uncertainty.
• Drive for Results
  : improves performance, strives to exceed goals.
• Interpersonal Savvy
  : relates well to varied people; builds constructive relationships.
• Learning on the Fly
  : learns quickly, experiments, improvised progress.

$15.00 – $19.25 per hour

• Medical, dental, and vision insurance
• 401(k) plan
• Paid paternity and maternity leave
• Commuter benefits
• Disability insurance
• Tuition assistance

Coach is an equal‑opportunity and affirmative‑action employer and we pride ourselves on hiring and developing the best people. All employment decisions are based on the applicant’s or employee’s qualifications relative to the requirements of the position under consideration. Decisions are made without regard to protected classes. The company complies with applicable laws and will provide reasonable accommodations for disabilities or religious beliefs.