Sales Director

Company Overview

Watkins, a NEBCO Company, provides high-quality concrete and masonry building materials to residential and commercial markets across Nebraska and the surrounding region. With decades of experience serving the construction industry, Watkins is fundamental to building Nebraska, with operations in Omaha, Lincoln, Grand Island, and Kearney.

Watkins manufactures and distributes standard and architectural concrete block, segmental retaining wall systems, concrete pavers, and a wide range of related building materials, including brick, stone, exterior finishes, fabricated rebar, sealers, tools, and other construction essentials. Through automated manufacturing facilities, multiple distribution locations, ad indoor and outdoor showrooms, Watkins supports contractors, commercial builders, and do-it-yourself customers alike.

Built on a foundation of quality products and dependable service, Watkins is committed to meeting the needs of today’s builders and the future of construction.

NEBCO, Inc.

NEBCO’s story has been one of longevity, diversity and continued growth. NEBCO is a fourth-generation, family-owned and operated business, with more than 1,100 employees spanning 50 locations across Nebraska. Since 1908 NEBCO has grown to become one of Nebraska’s most diversified and successful privately-owned businesses. For more information about NEBCO, Inc., visit

Watkins is looking for a high performing, results-oriented Sales Director to oversee our sales teams across all Watkins locations (Lincoln, Omaha, Grand Island, and Kearney). The sales is responsible for development of commercial sales markets and sells products manufactured and represented by Watkins to profit standards. This position must oversee sales managers teams across all Watkins locations in the prospect, contact, influence of new accounts, in addition to supporting and growing established accounts.

Must abide by Company Safety Program and Policies, while performing duties safely.

• Develops sales goals for growing revenue and improving profit margins; creates and implements sales plans and strategies to achieve sales goals.
• Establishes performance goals for sales teams and consistently evaluate achievement of performance standards.
• Provides effective leadership that facilitates, encourages and assures achievement of goals.
• Fosters and advances positive professional relationships with coworkers, customers, vendors and NEBCO companies.
• Services, maintains, and develops existing commercial clients: contractors, developers, owners, specifiers.
• Prospects and develops new accounts: contractors, developers, owners, specifiers.
• Coordinates operations of commercial sales team with all other departments/divisions within the Company.
• Collaborates with NEBCO Marketing Manager and Watkins sales teams in developing a marketing strategy, marketing collateral, and advertising campaigns that support and advance the sales goals.
• Closely monitors and analyzes sales revenue, sales trends and inventory trends;
  Responds and adjusts sales plans as required.
• Develops, monitors, maintains and manages appropriate price lists and special terms for customers.
• Develops and implements operating methods and procedures to facilitate the efficiency of the sales operation and meet the needs of the customer.
• Responsible for development and/or selection of new products for the commercial market.
• Represents the Company at various community and/or business meetings to promote the Company.
• Other duties as assigned.

The position supervises sales teams across all Watkins locations. The position carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

• Bachelor's degree with emphasis in Business, Marketing, Finance, or related field; and
• five years related sales experience, with at least 3 years in managing sales…