Senior Living Consultant

The Senior Living Consultant is responsible for independently planning and carrying out census development, marketing, community outreach, and referral development activities to support occupancy growth and increase community awareness of Royale Oaks Assisted Living and House of Hope Assisted Living & Memory Care. The position develops and maintains relationships with prospective residents and families, healthcare professionals, referral sources, community organizations, and other individuals who may benefit from or recommend our assisted living and memory care services.

The Senior Living Consultant serves as a knowledgeable and welcoming point of contact for individuals exploring senior living options and helps guide prospective residents and families from initial inquiry through the decision-making and admission process.

The position independently manages census development and outreach activities, builds referral relationships, follows prospective residents through the decision-making process, and supports the Resident Services Director (RSD) and Administrator in admissions and occupancy growth.

Success in this position is measured primarily through growth in qualified leads, referral relationships, community awareness, tours, admissions, and achievement of established occupancy goals.

• Independently develop, recommend, and implement ongoing census-development strategies designed to increase assisted living and memory care occupancy and achieve established organizational goals.
• Collaborate with the Florence Home Community Liaison and community leadership to identify and prioritize our organization through professional referral opportunities and placement strategies.
• Respond promptly and professionally to inquiries from prospective residents, families, referral sources, and community partners.
• Develop relationships with prospective residents and families and maintain regular follow-up throughout their decision-making process.
• Evaluate and maintain an effective system for tracking inquiries, referrals, tours, follow-up activities, admissions, and outcomes; assess available lead-management tools and recommend improvements to leadership. Explore the Matrix Care marketing module as a potential tracking system prior to 360 conversion.
• Independently identify and evaluate barriers affecting prospective residents’ decisions and determine appropriate follow-up strategies; recommend operational, marketing, or service-related responses to the Administrator and appropriate team members when broader action is needed.
• In collaboration with RSD, conduct tours for prospective residents, families, healthcare professionals, and referral sources, effectively communicating the benefits and unique qualities of each community.
• Maintain current knowledge of community services, amenities, pricing, availability, admission criteria, payer sources, and other information necessary to accurately communicate with prospective residents and families.
• Analyze competing senior living communities, local market conditions, and referral patterns to guide outreach priorities and recommendations to leadership.
• Analyze and report on leads, tours, referral activity, admissions, lost opportunities, conversion rates, and progress toward census goals; identify trends and recommend adjustments to census-development strategies

• Develop and maintain strong relationships with hospitals, physician offices, clinics, rehabilitation providers, home health and hospice agencies, senior centers, independent living communities, skilled nursing facilities, social workers, case managers, discharge planners, senior service organizations, churches, community organizations, and other potential referral sources.
• Independently plan and conduct regular in-person outreach to existing and prospective referral sources, determining the frequency, priorities, and approach based on census needs, referral potential, and market conditions.
• Evaluate and prioritize new referral opportunities and independently develop relationships that increase awareness of Royale Oaks and House of Hope.
• Represent the communities at networking groups, community events, health fairs, educational programs, senior events, professional meetings, and other appropriate activities.
• Develop and coordinate opportunities to bring referral sources and community members into the communities through tours, educational programs,…