Business Development Lead - Remote

Business Development Lead - Remote

Join to apply for the Business Development Lead - Remote role at The Scotts Miracle-Gro Company
.

At the Hawthorne Gardening Company, we’re on a relentless pursuit to push the limits of growing performance. The Hawthorne Gardening Company (HGC) is a leading provider of nutrients, lighting, and other materials used in the indoor and hydroponic growing segment. This role is a remote opportunity with approximately 30% domestic travel and requires residency in the United States.

• Lawn & Garden Industry Expansion: develop and execute a comprehensive strategy to increase market share and product penetration within the Lawn & Garden industry (e.g., retailers, distributors, online specialists).
• Marketing
  
  Collaboration:
  
  identify key focus areas and work collaboratively with marketing to drive awareness campaigns focused on boosting brand visibility and demand creation in non-traditional markets.
• Program Implementation: design, negotiate, and implement effective customer programs, promotional calendars, and shelf placement/merchandising strategies tailored to the Lawn & Garden sector.
• Sales Acumen: leverage strong sales expertise to identify, prioritize, and secure new high-value business opportunities and key accounts.
• E-commerce Strategy & Growth: formulate and lead the implementation of the overarching e-commerce strategy, focusing on channels specific to the Lawn & Garden market.
• Digital Execution: coordinate with third‑party marketing, category, and operations teams to optimize product listings, manage digital shelf presence, and drive conversion across key online platforms.
• Performance Monitoring: track, analyze, and report on e-commerce KPIs, adjusting strategy as needed to maximize ROI and sales velocity.
• Cross‑Functional Leadership & Coordination: act as the primary internal coordinator, mobilizing cross‑functional teams (Sales, Marketing, Product Development, Finance, and Supply Chain) to ensure alignment with business development and e‑commerce objectives.
• Executive Strategy: develop and present high‑level business strategies, proposals, and forecasts to executive leadership, ensuring buy‑in and resource allocation.
• Objective Execution: drive the successful execution of all approved business plans and customer programs, ensuring they translate into measurable business growth.

• Industry Expertise: 5+ years of proven business development or sales experience with a significant focus on the Lawn & Garden industry.
• Strategic Leadership: demonstrated track record of developing and executing high‑level, complex business strategies that resulted in significant revenue growth.
• Cross‑Functional Success: history of driving cross‑functional collaboration to implement major initiatives and customer programs.
• E-commerce Proficiency: experience developing and executing strategies on major e‑commerce platforms (e.g., Amazon, retailer sites).
• Communication: exceptional negotiation, presentation, and written/verbal communication skills.
• Travel: remote role but travel required for key customer meetings.
• Education:
  
  Bachelor’s degree in Business Administration, Marketing, or a related field.

• Live Total Health program with comprehensive medical, dental, and vision coverage for employees, spouses/domestic partners, and dependents.
• Outstanding wellness reimbursement program and 401(k) match up to 7.5%.
• 15% discount on company stock.
• Career growth opportunities through experiential learning and development.
• Family benefits including access to Maven Family Planning and up to $30,000 for adoption, fertility, and surrogacy.
• Employee Resource Groups focused on diversity and inclusion, family, education, and sustainability.
• Community service and volunteerism opportunities.

The starting budgeted pay range for this role is $–$, with additional incentive eligibility under our corporate bonus programs.

Hawthorne Gardening Company is an EEO Employer, dedicated to a culturally diverse, drug‑free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity.