US Product & Partnerships Manager

Job Title: US Product & Partnerships Manager

Location: NYC

Compensation
: $100,000

Working model: Hybrid (New York office + home working)

The Goat Agency, the planet's leading social-first marketing agency powered by influencers, is hiring a Product & Partnerships Manager for our US team.

You will sit between product, partnerships and client teams. Your focus will be to package and scale Goat's influencer and social offerings for the US market, and to build the partner ecosystem that powers them.

If you enjoy turning business challenges into product innovations, building strategic partnerships and helping sales and client teams win, this role is for you.

We create award-winning social and influencer campaigns in more than 70 countries. We partner with some of the most exciting global brands. As the primary influencer marketing solution for WPP Media (formerly Group

M), we offer scale, resources and big brand exposure.

You will join a global team of 600+ social specialists who live and breathe creators, platforms and content.

• Own the US product roadmap for influencer and social offerings, focused on facilitation, launch and ongoing impact.
• Work with the Head of Product to turn client needs, sales feedback and market insights into clear product packages and services.
• Define and update commercial positioning and packaging for key offerings.
• Create product one-pagers, playbooks and sales enablement materials.
• Work with Client Solutions, Strategy, Operations and Data to make sure offerings are deliverable, scalable and profitable.

• Identify and prioritize key partners in-market. Examples include social platforms, creator and affiliate tools, measurement providers, data partners and talent networks.
• Manage partner relationships to secure access, betas, co-selling and co-marketing opportunities.
• Build excellent relationships with platform and tech partners to understand new formats, tools and opportunities that Goat can turn into products.
• Set up simple frameworks for partner onboarding, performance tracking, reviews and implementation management.

• Work with Growth, Client Solutions and the Account Management Team to embed products and partnerships into pitches and RFP responses.
• Develop narratives, case studies and POVs that explain how our offerings and partner integrations drive results.
• Join key client meetings as a product and partnerships expert when needed.
• Track adoption, revenue and performance of products and partnerships and recommend improvements.

• Monitor social platforms, creator economy trends, ad tech and competitor offerings.
• Share regular insight and recommendations with senior leadership on where to build, partner or refine.
• Help with internal training and simple thought leadership materials that keep teams informed.

• 5+ years of experience in product management, partnerships, business development or strategy in marketing, advertising, ad tech, social platforms or the creator economy.
• Strong understanding of social and influencer marketing, including platforms, creators and measurement.
• Proven experience creating and launching productized services or packages, ideally in an agency or B2B environment.
• Experience building and managing strategic partnerships with platforms, tech vendors or data providers.
• Strong commercial skills. Comfortable thinking about pricing, margins and how offerings drive revenue.
• Excellent organization and time management, with the ability to handle multiple work streams.
• Clear written and verbal communication skills and confidence presenting to senior stakeholders.
• Proficiency with tools such as Hub Spot or another CRM, Microsoft Suite and Google Workspace.

• Regular social events and clubs.
• $600 Work Well benefit.
• Top-of-the-line Mac Book.
• Hybrid working and flexible hours.
• Medical, dental and vision coverage, plus 401k with company match.
• 15 days PTO to start, with additional days for floating holidays, summer fridays, and sick days.
• Real opportunities for growth across product, partnerships and broader leadership roles.