Retail Sales Analyst - Quebec

Asahi Canada’s vision is to become an International Premium Beer powerhouse. We will achieve this by leveraging our strengths and existing success models, and by applying a challenger mind-set to everything we do. Asahi Canada's collection of premium beers each tell their own brand story and share a passion for craftsmanship, authenticity and using only the finest ingredients. Our iconic premium beers include Peroni Nastro Azzurro, Grolsch Premium Pilsner, Asahi Super Dry.

Asahi Group Holdings (AGH, our global parent company) is the third largest beer company in the world based on market capitalisation. However, Asahi Canada operates as part of the EMEAA division of Asahi Europe and International (AEI) At Asahi Canada, we have a clear mandate to strengthen our position by establishing a leading premium presence. The expectations are that Asahi Canada is among the leaders in global growth within AGH, AEI and the EMEAA Division.

Asahi Canada has an ambitious, high-performance culture. It seeks people with entrepreneurial mindsets that thrive in fast paced, market facing environments. It offers talented individuals a unique opportunity to work in world-class teams while assuming high levels of personal accountability to deliver on the company’s mission.

Reports to the Sales Director - Quebec, supports and has regular interaction with all functions but primarily interacts with the Sales Director team and Trade Marketing Manager – Quebec. a detail-oriented and business-minded Sales Analyst to support our sales team by providing insights, reporting, and strategic recommendations that drive growth in a highly competitive market.

International premium brands are built via high quality, premium experiences. Quality, premiuem execution of our brands in both retail and on-premise is therefore a key growth driver of our business in Quebec. The Sales analyst – Retail is detail-oriented and business-minded tasked to support our sales team by providing insights, reporting, and strategic recommendations that drive growth in a highly competitive market.

Our products are sold across Quebec through a distribution partner.

• Track, consolidate, and analyze sales data across retail (grocery, convenience, big box, etc.) channel.
• Monitor distributor performance against sales targets, budgets, and promotional objectives.
• Produce weekly, monthly, and quarterly sales reports with actionable insights for management.
• Identify sales trends, gaps, and opportunities by customer, channel, and brand.
• Act as a liaison between the company and the distributor for data requests, sales tracking, and performance reviews.
• Support distributor teams with clear sales objectives, promotional tracking, and execution scorecards.
• Monitor retail compliance on shelf placement, pricing, and promotional programs.
• Review and analyze the monthly financial package received from the distributor, including sales, margins, pricing, and deductions.
• Validate financial data accuracy, highlight variances versus plan, and escape discrepancies when needed.
• Provide monthly financial performance summaries and recommendations to management to support decision-making.

• Support demand planning by providing historical sales data, market insights, and distributor feedback.
• Assist in the development of annual sales plans and promotional calendars.
• Track ROI of trade marketing programs and promotions in collaboration with the distributor.
• Monitor market trends, consumer behaviors, and competitor activity using available data sources (Nielsen, distributor reports, etc.).
• Provide recommendations to strengthen brand visibility and positioning in Quebec.

• University graduate, preferably in Administration, Marketing, Finance, or related field.
• 2–4 years of experience in sales analysis, business intelligence, or a similar role (CPG or beverage industry preferred).
• Strong analytical and problem-solving skills with high attention to detail.
• Proficiency in Excel and PowerPoint; experience with BI tools (Power BI, Tableau) is an asset.
• Knowledge of Quebec retail channel, particularly in the beer or beverage alcohol industry.
• Bilingual (French and English) – written and spoken.
• Strong communication skills and ability to collaborate effectively with internal teams and external partners (distributor, retailers).

• In-Field / Partner Management - 20% of time
• Travel within Quebec, primarily in the GMA
• Based in Montreal (home office and Montreal office)