Business Development Manager - South

Business Development Manager - South-Central

Sales United States Seminole,Oklahoma Dallas,United States

At Latham Pool Products, we don’t just make swimming pools; we create opportunities for backyard dreams to come true. As the leading manufacturer in North America, Australia, and New Zealand, we are committed to delivering innovation, quality, and sustainability in everything we do.

We believe in building an environment where everyone can thrive. That is why we offer:

• A culture of integrity, collaboration, and respect.
• Comprehensive benefits for you and your family.
• Opportunities for growth, mentorship, and skill development.

A little about the position:

Job Summary

The primary responsibility of the Fiberglass Business Development Manager (BDM) role is in the recruitment and closing of new Latham Fiberglass Pool Dealers in the assigned territory. The role is accountable for ensuring year-over-year growth of 2x for a minimum of three years after becoming a Latham Fiberglass dealer. The BDM continuously works to improve Latham’s market (share) position and achieve financial growth through the implementation of organizational strategic goals, negotiating and closing business deals, building key customer relationships, and identifying business opportunities, all with the goal of maximizing revenue and margin from the sales of fiberglass pools.

Some of

What You Will Do:

The Business Development Manager-Fiberglass works under the direction of the Regional Sales Director to meet or exceed the sales and profit targets of the region.

The specific responsibilities of the position are as follows:

• Implement the Strategy of the Fiberglass Division
• New business development – responsible for incremental new business from both target accounts and existing customers
• Implements Latham sales strategies based on geography, brands and programs
• Manages a defined geographic area working closely with Sales teammates, Marketing, Operations, and Finance while assuring compliance and adherence to company guidelines
• Growth – develops strategies and plans to ensure 2x YOY growth in fiberglass pool sales at the dealer and region level; reviews plans regularly with the NSD-Fiberglass
• Prospects for new Latham fiberglass dealers inside and outside of traditional channels
• Logistics initiatives – implement freight structures, partner with customers to set up stocking yards and seek opportunities for efficiencies that drive margin improvement
• New Products and Program introductions – “Champion” all new fiberglass brand, product and service additions/deletions/enhancements for implementation and adoption
• Knowledge and Promotion of all Marketing Initiatives
• Promotions and Campaigns – is knowledgeable and able to effectively communicate features and benefits
• Marketing/Branding programs – Promotes the adoption of Loyalty, Growth and Branding programs
• Bundling strategies – promotes additional relationships with Latham products (i.e. VARS/Automatic pool covers and Latham safety covers)
• Maintains a deep and thorough knowledge of the marketplace, competition and trends within the specified geographic area; develop and recommend strategies for market share gains
• Identify opportunities for promotions, campaigns, products, and new distribution channels that will drive increased revenue and margin; provide regular feedback to the Marketing product manager-Fiberglass
• Assist in specific market research and data gathering initiatives as needed
• Credit and Inventory programs (i.e. Pay as Sold)
• Growth and Development new and existing dealers
• Product Information – understands all product features and benefits and ability to transfer knowledge to key stakeholders
• Sales Training – can effectively communicate “How to Sell Fiberglass pools”
• Convert gunite and vinyl builders to actively adopt fiberglass as part of their businesses
• Continuous honing of the Latham Fiberglass value‑proposition
• Training, Education and Development
• Assists in the development of training and educational programs and materials
• Assist in the management and collection of Accounts Receivables as needed
• In conjunction with the…