Business Development Representative

Join to apply for the Business Development Representative role at The Conference Board of Canada

Join to apply for the Business Development Representative role at The Conference Board of Canada

The Conference Board of Canada (CBoC) is the nation’s largest independent applied research organization offering unbiased, evidence-based information and analysis to both industry, NGOs and federal/provincial governments. We have one of the country’s largest private economic analysis and forecasting teams and are widely recognized for expert economic forecasting, modeling, and leading analysis. CBoC undertakes research to address the most pressing issues in Innovation and Technology, Human Capital, Sustainability, Immigration, Indigenous and Northern Communities, Education and Skills, and Health.

Our social science research provides actionable pathways to solutions. Simply put, we deliver insights that help Canada’s leaders cut through the noise and make informed decisions.

We are seeking a Business Development Representative to join the Sales team. In this role, you'll be leading proactive outbound prospecting, driving new leads and collaborating closely with our Account Executives. Your insights and efforts will support identifying and qualifying opportunities that propel our success forward.

Our Ideal Candidate is… highly motivated, resourceful, and has a growth mindset, making you a natural in key activities such as generating and qualifying leads, running initial prospect meetings, and collaborating with marketing to optimize outreach strategies. You are exceptionally skilled at understanding prospect needs, aligning opportunities with business objectives, and maintaining accurate CRM data for seamless tracking and reporting. You are successful at building strong relationships with prospects and internal teams, qualifying leads based on current pain points, ensuring alignment with our assets before ensuring a smooth handoff to the sales team.

We are looking for someone who has demonstrated excellence in aligning with marketing campaigns and has consistently shown adaptability and resilience in a fast-paced environment. You enjoy new challenges and thrive in a collaborative team setting.

We are a virtual organization and as a remote worker you must be comfortable and able to work 100 per cent of the time from a home office in Canada. To be successful as a remote worker you need to have a self-starter attitude, possess strong organizational and time management skills and be a proactive communicator. Having a home office environment that provides for a productive, professional, and safe work environment during regular working/business hours is a requirement of this role.

About the Role

Some of the things you will do every day:

• Conduct proactive outreach to generate new leads, researching and evaluating prospective opportunities to position CBoC services effectively.
• Run initial meetings to develop a comprehensive understanding of opportunities, prospect needs, and potential solutions.
• Qualify leads based on prospects' current situation and pain points, ensuring alignment with our business objectives before passing them to the quota-carrying sales team.
• Collaborate closely with the marketing team to optimize lead generation strategies and align messaging with ongoing campaigns.
• Maintain accurate and up-to-date prospecting data in the CRM system to ensure efficient tracking and reporting.
• Secure and schedule meetings and demos for the quota-carrying sales team, ensuring a seamless handover of qualified opportunities.
• Monitor, track, and report on lead generation metrics to evaluate performance and identify areas for improvement.
• Provide regular updates and reports to key business stakeholders contributing to the overall success of the business development function.

About You

Required Skills and Qualifications:

• Proven experience in outbound prospecting and lead generation.
• Strong communication skills with the ability to conduct effective initial meetings and lead qualification.
• Collaborative mindset with a proactive approach to working with cross-functional teams.
• Experience CRM systems and accurate data tracking.
• Ability…