Sr. Marketing Manager, SureCare - Remote

Sr. Marketing Manager, Sure Care - Remote

Marlborough, MA, United States

Newark, DE, United States

Remote

Join Hologic’s Global Service organization as a Senior Marketing Manager for the Sure Care® portfolio and help shape a growing, strategic service business that supports customers worldwide. In this role, you will own both upstream and downstream product marketing for Sure Care® products and services, with a strong emphasis on design for serviceability and service-based offerings. You will lead initiatives from concept and business case, through launch and commercialization, to end‑of‑life.

You will be the marketing lead on cross‑functional teams, representing the customer, the market, and the business, and partnering closely with R&D, Commercial, Service, and regional teams to drive global growth.

• Serve as the marketing core team member on cross‑functional product development teams for Sure Care®.
• Lead upstream marketing activities including opportunity assessment, market sizing, and customer/segment needs definition.
• Provide portfolio and roadmap input for Sure Care® products and services.
• Conduct market research to quantify market size, assess trends, and identify growth opportunities across divisions and geographies.
• Collect and synthesize Voice of Customer (VOC) and KOL insights to define and prioritize product and service requirements, features, and performance criteria.
• Perform in‑field customer visits and observations to refine problem statements, validate needs, and assess market attractiveness and prioritization.
• Partner with R&D and Commercial to translate unmet service needs into clear design inputs and specifications, shape serviceability requirements in product design, and support validation plans and activities for new offerings.
• Build and maintain a robust competitive landscape fact base (product, service, pricing, and business model intelligence).
• Lead service‑related product lifecycle management strategies, including portfolio optimization and prioritization.
• Collaborate on Unifi Connect development and other digital/service platforms.
• Develop and lead service‑related subscription model strategies (positioning, pricing, and value articulation).
• Align internal and external stakeholders around key strategic decisions for Sure Care® offerings.

• Develop and execute comprehensive global marketing plans for Sure Care® products and services, including clear value propositions and differentiation, messaging frameworks and key claims, customer segmentation, targeting, and positioning, launch objectives, KPIs, and tactical plans.
• Collaborate cross‑functionally to meet milestones and ensure high‑quality global launches.
• Develop go‑to‑market strategies including channel strategies, enablement tools, campaigns, and promotional programs.
• Create/refine customer‑facing assets: sales collateral, training materials, digital content, and sales tools to drive adoption and retention.
• Lead sales training strategy and execution, developing and delivering training content, conducting global and regional sales training, and partnering with Sales, Commercial Excellence, and Field Service to assess needs, measure effectiveness, and optimize training.
• Partner with regional and global commercial teams to plan and execute product launches, ensuring readiness across Sales, Field Service, operations, and other customer‑facing teams.
• Work with Business Development to evaluate, integrate, position, and commercialize innovative service offerings and solutions.
• Monitor post‑launch performance, customer adoption, and feedback; recommend course corrections, enhancements, and growth initiatives.
• Partner with Pricing and Finance to support value‑based pricing strategies and promotional tactics.

• Lead and manage strategic planning efforts across Global Services as they relate to Sure Care®, including growth initiatives and resource prioritization.
• Advise, collaborate, and implement lifecycle management strategies, including end‑of‑life planning and global rollout strategy.
• Build…