Foodservice Business Development Manager - Broadline

Food service Business Development Manager - Broadline

The Vita Coco Company is on a mission to reimagine what’s possible when brands deliver healthy, nutritious, and great-tasting products that are better for consumers and better for the planet, anchored by the leading coconut water brand in the world -- Vita Coco. We started in 2004 when two guys in a bar realized that coconut water wasn’t getting enough credit in the U.S..

Fast forward: we’re now a publicly traded company (NASDAQ: COCO).

As a Public Benefit Corporation and Certified B Corporation, we’re serious about supporting farming communities, protecting natural resources, and building brands that do good. Our HQ is located on the island of Manhattan in New York City (we know...very tropical), with offices in London and Singapore.

• Human First: We lead with inclusivity, transparency, and empathy.
• Nothing is Impossible: We experiment, learn, and keep moving forward.
• United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals.
• Part of Something Bigger: We’re committed to uplifting the communities we’re connected to locally and globally.

As the Business Development Manager - Food service, you’ll lead market research efforts across the US to achieve product distribution, display execution, and drive revenue goals. You’ll focus on creating marketing and distribution strategies for the food service channel in the and represent the company to broadline distributor partners in all business development-oriented activities.

This is a remote field role covering the New York Metro Area and will report directly to the Director of Broadline Distribution.

• Plan and execute innovative product launches, new retail programs, and assist with market blitzes within broadline distributors.
• Promote the full Vita Coco portfolio at each account; achieve KPIs, secure product displays, and expand distribution availability.
• Use VIP Karma to track account visits, record achievements, and streamline your daily schedule.
• Gather and interpret data on customer purchase patterns; review monthly sales reports to identify opportunities and evaluate underperforming accounts.
• Coordinate and support tradeshow activities for Broadline teams.
• Build strong partnerships with Broadline Sales, sharing best practices and strengthening cross-functional alignment.
• Establish and nurture relationships with key retail accounts while opening new accounts to increase brand visibility and distribution.
• Communicate regularly on distribution execution, highlighting successes and areas requiring follow-up after major initiatives.
• Assess and audit individual accounts and execution performance after each visit.
• Partner with the Field Marketing team to support retail and consumer activities when in the market.

• Bachelor's degree (or equivalent) in Marketing or Business (Marketing specialization preferred)
• 10+ years of experience in Marketing, Sales, or Distribution;
  Food & Beverage or CPG industry preferred
• Food service & Broadline experience is strongly preferred.
• Creative and proactive approach to account management and business expansion.
• Strong skills in strategy development, sales data analysis, trade/business analytics, and trend forecasting.
• Professional demeanor with excellent customer service, interpersonal, and communication skills
• Effective presentations, public speaking, and premium selling abilities.
• Team player who can also work independently; highly analytical and detail oriented.
• Proficient in MS Office Suite (Outlook, Excel, Word, PowerPoint)

• Effectively manages a defined geographic region by prioritizing accounts, expanding distribution, and ensuring strong in‑market execution.

• Delivers consistent, high‑quality sales performance through strategic planning, persuasive selling, and flawless follow‑through at every account.

• Uses sales data, trends, and performance metrics to identify opportunities, diagnose issues, and guide strategic actions.

• Responds quickly to challenges, adjusts plans based on market realities, and finds creative solutions in a fast‑changing environment.

• Acts with ownership—proactive,…