Director, East Region

Established in 1989, Morales Capital Group, is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, Viva Verse, and Viva Center. It is a primarily a family‑owned, multi‑generational importer & distributor of alcohol beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California.

MCG has cultivated and established a network of partnerships with over 140 regional distributors and control states resulting in reach and presence in all 50 states in the US. MCG offers a carefully curated, diverse portfolio of top‑quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day.

Located in Houston, TX, Mexcor International seeks a Director, East Region, preferably who resides in the Florida state. We have a competitive compensation package with a wide range of benefits for full‑time employees.

Reporting to the Senior Vice President, Sales and Marketing, the Director, East Region oversees a team of Regional Sales Managers and is responsible for leading and overseeing sales operations within the Southeast and Northeast region in the following states: FL, GA, AL, MS, LA, KY, SC, TN, MD, VA, DC, DE, PA, CT, MA, RI, NJ, NY. The position involves developing and implementing channel/customer strategies to drive revenue growth and achieve Volume and Gross Profit performance targets for each state.

• All‑In: Being Accountable;
  If it’s to be, it’s up to me.
• People: Growing and building partnerships within a family dynamic.
• Future Thinking: Innovative and disruptive in our approach.

• Develop and achieve Monthly‑Quarterly KPI goals, monitor YTD and MTD progress
• Deliver annual revenue and volume goals for the East Region
• Distributor Management
  - Drive improvement in Route market via brand alignment, raising level of performance from wholesalers, Win unfair share of time and money.
• Build positive, credible, lasting customer relationships based on trust and value.
• Develop a channel/customer business growth plan for each state.
• Lead by example – own state level broker/distributor calls where Region Manager is not present
• Lead by example #2- own key multi‑outlet customer relationships and business plans.
• Analyze data and insights to increase sales, grow customer business, drive accountability, and achieve objectives.
• Implement tactics that align with Brand strategies, Customer initiatives, and Shopper‑consumer insights.
• Collaborate and advance new route to market strategies.
• Fiduciary responsibility - stay within brand case rate budgets, pricing initiatives that adhere to brand strategies and spending, and adhere to expense policies.
• Be a change agent: entrepreneurial, a thought partner, problem solver.
• Collaborate with cross‑functional teams including sales, marketing, and operations to ensure alignment to drive business objectives.

• Customer Focus:
  Ensures self and team actively seeks to understand customer needs and perspectives. Ensures that the voice of the customer is considered in decision‑making. Builds lasting customer relationships to drive satisfaction and loyalty.
• Business Acumen:
  Understands market trends, competitive landscape, and business strategies. Uses this knowledge to identify opportunities and drive profitable growth. Balances short‑term and long‑term business objectives effectively.
• Strategic Agility:
  Anticipates future trends and their implications for the business. Quickly grasps new concepts and can pivot strategies when necessary. Is comfortable with ambiguity and able to make informed decisions amidst uncertainty.
• Managing Vision and
  
  Purpose:
  
  Communicates a compelling and inspired vision or sense of core purpose. Motivates and aligns others around shared goals and objectives. Creates a climate…