Adoption Strategy Director, K12; Remote

Position: Adoption Strategy Director, K12 (Remote)
** We believe in the power and joy of learning*
* At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

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We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see  

The Adoption Strategy Director, K-12, is a senior leader responsible for crafting and accomplishing strategies that secure successful state adoption approvals and expand market presence. This role employs data-driven insights and cross-functional collaboration to inform strategic decisions, optimize prioritization, and ensure flawless delivery. The Director combines outstanding project management and communication skills to lead complex adoption submissions and maintain compliance with state requirements.

In addition to managing adoption cycles, the position drives scalable growth strategies for open territories and integrates digital curriculum solutions as a key differentiator. Success in this role depends on influencing shared decision-making across Sales, Marketing, Product, and Operations to deliver measurable results and accelerate organizational growth.

** What You'll Do Here:*
* State Adoption Strategy & Project Management

+ Lead planning and execution of state adoption initiatives, ensuring compliance with all regulations and timelines.

+ Use data analytics and market intelligence to inform adoption strategies, prioritize opportunities, and allocate resources effectively.

+ Work together with cross-functional groups (Sales, Marketing, Product, Operations) to provide adoption submissions and campaigns that fulfill state requirements.

+ Maintain proactive communication with state education agencies and adoption committees to anticipate changes and requirements.

** Data-Driven Market Insights*
* + Collect and analyze adoption-related data, including historical performance, competitor positioning, and state-specific requirements.

+ Apply dashboards and reporting tools to monitor adoption progress and guide strategic decisions.

+ Transform insights into effective plans that boost adoption success rates and hasten market penetration.

+ Leverage AI strategically for decision making, content mapping, and rubric evaluations.

** Budget & Resource Management*
* + Coordinate allocation of resources and manage budgets to improve return on investment on adoption campaigns.

+ Ensure efficient use of financial and operational resources across state and open-territory initiatives.

+ Maintain full P&L accountability for adoption-related initiatives, ensuring financial performance aligns with organizational goals.

** Open Territory Growth*
* + Identify high-potential districts in non-adoption states using data-driven segmentation and prioritization.

+ Collaborate with Sales, Marketing, Sales Enablement, and Customer Success on scalable strategies and campaigns to increase engagement and adoption in open territories.

** Digital Curriculum Integration*
* + Integrate digital curriculum solutions into adoption and open-territory strategies as a key differentiator.

+ Leverage digital platforms to customize content to align with state-specific standards.

+ Provide input on positioning and messaging for digital offerings to support customer needs and compliance standards.

+ Monitor market trends related to digital learning to inform future strategies.

** Internal Collaboration & Alignment*
* + Collaborate closely with Sales, Marketing, Product, and Operations teams to ensure alignment on priorities, messaging, and prioritization.

+ Facilitate cross-functional planning sessions to integrate customer insights and adoption requirements into product development and marketing initiatives.

+ Serve as a strategic liaison between adoption requirements and internal execution teams.

** Performance Monitoring & Reporting*
* + Define and track important metrics such as adoption success rates, market share growth, and revenue performance.

+ Provide regular reporting and recommendations for continuous improvement based on data insights.

** Skills You'll Need Here:*
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Experience:

5+ years in K-12 education or equivalent experience, educational publishing, or…