Adoption Strategy Director, K12; Remote

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State Adoption Strategy & Project Management

• Lead planning and execution of state adoption initiatives, ensuring compliance with all regulations and timelines.
• Use data analytics and market intelligence to inform adoption strategies, prioritize opportunities, and allocate resources effectively.
• Work together with cross-functional groups (Sales, Marketing, Product, Operations) to provide adoption submissions and campaigns that fulfill state requirements.
• Maintain proactive communication with state education agencies and adoption committees to anticipate changes and requirements.

• Collect and analyze adoption-related data, including historical performance, competitor positioning, and state-specific requirements.
• Apply dashboards and reporting tools to monitor adoption progress and guide strategic decisions.
• Transform insights into effective plans that boost adoption success rates and hasten market penetration.
• Leverage AI strategically for decision making, content mapping, and rubric evaluations.

• Coordinate allocation of resources and manage budgets to improve return on investment on adoption campaigns.
• Ensure efficient use of financial and operational resources across state and open-territory initiatives.
• Maintain full P&L accountability for adoption-related initiatives, ensuring financial performance aligns with organizational goals.

• Identify high-potential districts in non-adoption states using data-driven segmentation and prioritization.
• Collaborate with Sales, Marketing, Sales Enablement, and Customer Success on scalable strategies and campaigns to increase engagement and adoption in open territories.

• Integrate digital curriculum solutions into adoption and open-territory strategies as a key differentiator.
• Leverage digital platforms to customize content to align with state-specific standards.
• Provide input on positioning and messaging for digital offerings to support customer needs and compliance standards.
• Monitor market trends related to digital learning to inform future strategies.

• Collaborate closely with Sales, Marketing, Product, and Operations teams to ensure alignment on priorities, messaging, and prioritization.
• Facilitate cross-functional planning sessions to integrate customer insights and adoption requirements into product development and marketing initiatives.
• Serve as a strategic liaison between adoption requirements and internal execution teams.

• Define and track important metrics such as adoption success rates, market share growth, and revenue performance.
• Provide regular reporting and recommendations for continuous improvement based on data insights.

• Experience:
  
  5+ years in K-12 education or equivalent experience, educational publishing, or EdTech, with proven success in managing adoption processes.
• Education:
  
  Bachelor’s degree or equivalent experience required; master’s degree or…