Business Development Team, Senior Manager

Play Metrics is a fast growing B2B SaaS company revolutionizing the way youth sports organizations operate. Our industry-leading platform is trusted by thousands of clubs, leagues, and governing bodies to manage operations, communication, scheduling, and player development, all in one place.

We're looking for an experienced and strategic Business Development Team leader to build, lead, and scale the team responsible for fueling Play Metrics' growth. You'll own the top of the outbound funnel. This position will develop the people, processes, and playbooks that drive a consistent, high-quality pipeline for our Account Executives. This is a leadership role for someone who knows how to inspire a team, think analytically, and execute with urgency in a fast-moving SaaS environment.

If you're energized by building something meaningful, passionate about developing early-career sales talent, and excited to bring a genuinely transformative product to the youth sports community, this is your seat at the table.

Note:

This is a full-time position, and we are looking for a local candidate to work in the office at our Morrisville, NC headquarters, currently hybrid work-from-home three days per week, but subject to the Company’s needs and policies in the future.

• Team Leadership: Recruit, onboard, coach, and develop a high-performing team of Business Development Representatives, creating a culture of accountability, growth, and enthusiasm for the Play Metrics mission.
• Pipeline Strategy: Own the top-of-funnel pipeline outbound strategy, ensuring the BDR team consistently generates qualified opportunities that meet the volume and quality needs of the Account Executive team.
• Playbook Development: Build and continuously refine prospecting playbooks, outreach sequences, and qualification frameworks that reflect Play Metrics' positioning and resonate with youth sports decision-makers, club directors, league administrators, and governing body leaders.
• Performance Management: Set clear KPIs and activity targets for the BDR team, track performance through regular reporting, and coach individual reps toward their goals through structured 1:1s, call reviews, and real-time feedback.
• Cross-Functional Collaboration: Serve as the connective tissue between Marketing and Sales by aligning on ICP definition, lead quality feedback, messaging, and campaign performance to ensure seamless pipeline generation and handoff.
• CRM & Tech Stack Ownership: Oversee the team's use of Hub Spot and sales engagement tools, ensuring data integrity, process adherence, and ongoing optimization of the BDR workflow.
• Market Intelligence: Stay close to the youth sports industry landscape, synthesizing prospect feedback and competitive signals to inform messaging, targeting, and go-to-market strategy.
• Forecasting & Reporting: Provide accurate pipeline forecasting and regular performance reporting to senior leadership, offering clear visibility into funnel health and growth trajectory.

• Experience: 5+ years in B2B SaaS sales, with at least 2 years in a Business Development leadership or management role. Experience in sports technology, edtech, or vertical SaaS is a meaningful plus.
• Leadership: A proven track record of building and developing BDR teams. You know how to hire for potential, coach for performance, and create an environment where early-career salespeople thrive.
• Strategic Thinking: Comfortable operating at both the strategic and tactical level. You can design a territory plan and jump on a coaching call in the same hour without missing a beat.
• Communication: An exceptional communicator who can align stakeholders, inspire a team, and represent the BDR function with credibility at the leadership level.
• Analytical Mindset: Data-driven approach to pipeline management and performance optimization, with the ability to translate metrics into actionable coaching and process improvements.
• Technology Proficiency: Deep fluency with Hub Spot or Salesforce and modern sales engagement platforms such as Outreach, Salesloft, or Linked In Sales Navigator.
• Organization: A systems thinker who brings structure,…