Lead Consumer Insights Consultant

Lead Consumer Insights Consultant

We’re seeking a strategic, data‑driven leader who can turn complex consumer and market data into insights that shape the future of healthcare delivery. The Lead Consumer Insights Consultant within Consumer Insights and Analytics is responsible for delivering actionable insights that help the organization identify market trends across Sentara’s healthcare delivery system and health plan, including clinical service lines, population health, consumers, payers, and competitors.

This role supports sizing market opportunities, informing product development, and responding to evolving consumer demand.

Location
:
Virginia Beach, VA

Work Shift
:
First (Days)

• Facilitate requirements gathering, consumer insight discovery sessions, and secondary market research to define analytical needs and project scope.
• Develop a deep understanding of consumer behavior, market dynamics, service line performance, and competitive landscape.
• Partner with Leadership, Marketing, Digital, Enterprise Analytics, Data Science, Finance, Clinical, Product Development, and Enterprise Data Services to support inclusive planning processes.
• Utilize analytic platforms, visualization tools, and emerging AI technologies (e.g., machine learning, natural language processing, generative analytics) to identify unmet needs and growth opportunities.
• Create and distribute reports, dashboards, and insight summaries that influence strategic and operational decision‑making.
• Develop and operationalize use cases leveraging consumer segmentation models (Need, Value, and Attitudinal).
• Apply automation, advanced analytics, and AI‑driven methodologies to improve insight generation and decision support.
• Provide administrative and project support to the Director as needed.

• Bachelor’s degree in Business, Statistics, Marketing, or a related field (Required)

No specific certification or licensure requirements.

• Bachelor’s degree with 6–8 years of related experience, or Master’s degree with 4–6 years of related experience, preferably within large integrated healthcare or hospital systems.
• Experience leading requirements gathering, stakeholder discovery sessions, and translating business needs into analytical approaches and deliverables.
• Proficiency with data visualization tools such as Tableau or Power BI.
• Exposure to data and statistical platforms including Databricks, SQL, SAS, Python, or R.
• Experience working with large, complex healthcare datasets (e.g., EPIC, CMS, claims, payer data, US Census).
• Demonstrated ability to apply advanced analytics, segmentation techniques, predictive modeling, and AI‑enabled tools to generate consumer and market insights.
• Strong analytical thinking, planning, prioritization, and storytelling skills.

The base pay range for full‑time employment is $–$. Additional compensation may include shift differentials, standby/on‑call, overtime, premiums, extra shift incentives, or bonus opportunities.

• Medical, Dental, Vision plans
• Adoption, Fertility and Surrogacy Reimbursement up to $10,000
• Paid Time Off and Sick Leave
• Paid Parental & Family Caregiver Leave
• Emergency Backup Care
• Long‑Term, Short‑Term Disability, and Critical Illness plans
• Life Insurance
• 401(k)/403(b) with Employer Match
• Tuition Assistance – $5,250/year and discounted educational opportunities through Guild Education
• Student Debt Pay Down – $10,000
• Reimbursement for certifications and free access to complete CEUs and professional development
• Pet Insurance
• Legal Resources Plan
• Opportunity to earn an annual discretionary bonus if eligibility criteria are met.

Sentara Health is an equal opportunity employer and prides itself on the diversity and inclusiveness of its large workforce. In support of our mission “to improve health every day,” this is a tobacco‑free environment.

For positions that are available as remote work, Sentara Health employs associates in the following states:
Alabama, Delaware, Florida, Georgia, Idaho, Indiana, Kansas, Louisiana, Maine, Maryland, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.