Product Marketing Manager - Small Business Platform

The role / impact

As the Product Marketing Manager for Small Business Platforms, you will play a pivotal role in evolving the core features that accountants, bookkeepers, and small business owners rely on every day. You will take ownership of positioning and marketing global feature sets, ensuring that our core accounting workflows are not only efficient but provide clear, actionable value to our customers. By bridging the gap between complex product initiatives and customer needs, you will help grow adoption and ensure businesses have the tools they need to thrive.

Your work will directly contribute to a stronger global economy by empowering small businesses with sophisticated technology. You will become the go-to expert for priority customer segments, crafting clear propositions that resonate across multiple regions. By collaborating with product and go-to-market teams, you will turn technical innovations into compelling stories that drive real-world impact and help make running a business beautiful.

You will join a high-growth Product Marketing team specifically focused on our Small Business Platforms and the core Xero Blue accounting app. Based across Melbourne and San Mateo, this collaborative group works closely with product managers and designers to bring a holistic view of customer needs to the heart of our development process.

• Launching and scaling critical, AI-powered updates to the core accounting engine, specifically focusing on Smart Document Capture and Automated Bank Reconciliation.
• Developing and executing a comprehensive monetization strategy for these high-profile, AI-driven features.
• Creating a full-funnel, 360-degree go-to-market plan that provides visibility from the c-suite to our global customer base.
• Building internal sales enablement resources and product playbooks to upskill our global customer teams.

This role is based in our San Mateo office. We embrace a hybrid working model that balances the flexibility of remote work with purposeful "boost days" in the office to foster connection and collaboration with your local teammates.

• Your background includes successfully launching high-visibility products and navigating complex change management scenarios for customers and partners.
• You bring a proven ability to translate deep customer insights into strategic marketing plans and compelling messaging frameworks.
• An analytical mindset allows you to act as a data-driven strategist, developing insight-led plans that achieve commercial targets.
• You possess the communication skills necessary to influence senior stakeholders and articulate complex technical concepts in clear, human language.
• A natural curiosity for how products work helps you get hands-on with features to truly understand the value they provide to users.
• Experience working within an agile environment or a SaaS organisation helps you handle the pace and ambiguity of a fast-growing tech landscape.

Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.