Regional Manager; RPM | Foundation Direct

Regional Performance Manager (RPM) | Foundation Direct

As a Regional Performance Manager (RPM), you are the front-line partner to our dealership clients. Your mission is to build trusted relationships, ensure measurable ROI from their digital marketing, and uncover opportunities that help them grow their business. You’ll turn data into strategy, deliver actionable insights, and guide dealerships toward long-term success.

This is a full-time, remote field position requiring 25–30% travel within your assigned region (and nationally as needed). Candidates must reside in the continental U.S. near a major metro airport.

NOTE:
Foundation Direct has multiple location postings for the RPM position, however, there is only one (1) position available. Please submit ONLY 1 application in the city or region that you must closely reside. Thank you.

• Act as the primary point of contact for your 50-60 dealerships, delivering a high-touch, white-glove service with strategic guidance.
• Conduct regular performance reviews and strategy sessions at a cadence aligned with each client’s preferences, presenting insights and recommendations that tie marketing results to business outcomes.
• Build trusted relationships with key dealership decision-makers, seeking opportunities to strengthen and expand relationships.
• Serve as a partner to clients by providing actionable recommendations beyond marketing (e.g. website optimizations, lead handling improvements, inventory strategy).

• Proactively monitor account health and performance indicators to identify potential churn risks and implement solutions.
• Identify and execute opportunities for account expansion, including upsells, referrals, and adoption of new products and services.
• Partner with internal teams to ensure smooth onboarding, campaign launches, and adoption of new features or product releases.

• Analyze account performance data, translating it into clear, actionable insights that dealers can implement.
• Benchmark performance against industry standards and internal targets to optimize results across new, used, and service departments.
• Share insights and trends with internal teams to influence product development and process improvements.

• Partner closely with Account Technicians, Performance, and Data teams to ensure campaigns follow best practices and deliver strong results.
• Maintain proactive communication with internal stakeholders on account health, opportunities, and risks.
• Escalate complex issues to the Director and collaborate on resolution strategies.

• A relationship builder who thrives on connecting with clients and solving problems.
• A business‑minded consultant who understands how marketing impacts revenue, inventory turn, and dealership operations.
• A data‑driven thinker who can turn numbers into compelling stories and actions.
• A proactive self‑starter who identifies opportunities for growth and resolves risks before they escalate.
• A collaborative teammate who works seamlessly with cross‑functional partners to deliver results.
• Adaptable, resilient, and energized by a fast‑paced, ever‑changing automotive industry.
• Passionate about helping dealerships grow and succeed.

• Education:
  
  Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field, preferred.

• Automotive industry or marketing experience.
• 5+ years in automotive, digital marketing, or customer success (agency or in‑house),
  required
• Proven experience building and managing client relationships at the executive level (GMs, Dealer Principals)
• Familiarity with dealership operations and key metrics (sales process, lead handling, inventory management

• Strong consultative communication and presentation skills: able to influence decision‑makers and lead strategic conversations
• Analytical rigor with ability to interpret performance data, attribution models, and ROI
• Comfortable with GA4, reporting dashboards, and digital advertising platforms (Google Ads, Bing, Meta preferred)
• Highly organized and able to manage multiple accounts,…