Regional Sales Director, Western

Company Overview

Bose Professional is a leader in the professional audio industry, specializing in the design and manufacturing of cutting‑edge audio solutions including loudspeakers, amplifiers, signal processing devices, controls, software, and accessories. As we continue to expand our team, we are seeking a Sales Director to join us on our journey. We have organized ourselves culturally around a set of shared values. We are a team first, which means we are collaborative and support each other toward our common goals.

We start everything from the outside in, starting with the customer and solving from there. We value trust, so we are a company of people who are open and direct, avoid politics, and who do what it takes to deliver on our commitments. And as we work together, we are empathetic, courteous, and fair, because we respect each other. Finally, we believe that creativity and innovation belong in all parts of the company in order to drive excellence in everything we do.

The Regional Sales Director, Western US delivers regional revenue performance while elevating the effectiveness of our channel ecosystem. The role leads and develops a high‑performing team that drives predictable growth through strategic partner enablement, direct selling engagement (as needed), and a disciplined operating cadence.

A core element of success is a Partner‑Growth Business Developer mindset: making channel partners – rep firms, direct and indirect resellers – measurably stronger by improving win rates, increasing deal velocity, expanding system attachment and margin, and strengthening loyalty to our ecosystem. This includes building a culture of data‑driven execution by leveraging our CRM to run the region – ensuring pipeline quality, forecasting accuracy, and consistent follow‑through – and teaching rep firms and distributors how to use CRM and shared data to improve coverage, prioritization, deal execution, and performance outcomes.

You bring deep knowledge and genuine passion for commercial audio solutions, including background/foreground music, media, and paging systems, while also being fluent in performance audio systems such as live sound reinforcement. You know how to translate system capabilities into customer outcomes across core markets including lodging, retail, restaurant, fitness, higher education, houses of worship, and corporate – and you can coach partners to do the same.

You enjoy owning your region like a mini‑CEO: you’re a strong communicator who is comfortable presenting your region’s business plan, priorities, and needs to the company’s cross‑functional leaders – so they can align resources, remove obstacles, and help accelerate growth in your region. You operate effectively within a hybrid sales organization—collaborating seamlessly across independent rep firms and direct sales resources across the U.S. – and you know when to lean into each motion to maximize coverage, partner performance, and customer outcomes.

The Regional Sales Director partners closely with Sales Engineers, Marketing, Product Management, Operations, and Technical Support to deliver aligned execution and a world‑class customer experience.

• Delivering predictable revenue with strong pipeline coverage, clean qualification, and accurate forecasting
• Raising partner performance through coaching, pursuit support, and repeatable enablement that improves outcomes
• Winning the right deals while protecting profitability through pricing discipline and solution packaging/attach
• Running an operating rhythm that improves execution (pipeline reviews, pursuit stand‑ups, QBRs, close plans)
• Building and developing a high‑performance team culture with clear expectations and accountability
• Leading cross‑functionally with clarity and follow‑through—bringing the right resources to the right deals
• Earning trust with customers and partners through visibility, executive communication, and integrity

To drive the outcomes above, this role is expected to allocate time across four core disciplines:

• 40% — Account & Rep Firm Enablement and Management: Strengthen top accounts and partner performance…