VP, GTM Campaigns & Client | Remote

VP, GTM Campaigns & Client Experience | Remote, USA

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This position will be fully remote and can be hired anywhere in the continental U.S.

The Vice President of GTM Campaigns & Client Experience is responsible for both leading national campaigns strategy as well as hands-on execution that drives the Optiv promise, long-term client engagement, and pipeline initiatives. This leadership role is a highly visible cross‑functional role working directly with the sales leadership team, sales operations, marketing, consulting services, and partner organization driving alignment across GTM sales plays and client retention programs resulting in an increase in pipeline velocity and conversion rates.

This will include developing national campaigns for consistent sales motions, inclusive of execution, campaign tools, and results measurement.

Delivering on the Optiv promise will include oversight of client experience initiatives, retention programs, and post‑sale relationship management across the organization. This will include establishing and leading programs to enable seamless, transparent, and frictionless client experiences to ensure Optiv delivers on our promise to our clients. This leader will have responsibility to improve client acquisition, client delivery, client retention, and client referrals.

The role reports to the Senior Vice President, Go‑To‑Market and is critical to driving pipeline growth and client retention by aligning cross‑channel strategies with client goals.

• Own a comprehensive GTM excellence plan including alignment of sales and marketing strategies, operational insights, and execution.
• Architect strategies and sales plays to drive revenue growth, defining Sales excellence best practices.
• Manage a team of GTM Managers to drive consistency, scalability, metric actions, and initiatives across segments, resulting in more efficient sales program and tool usage & higher rates of adoption.
• Establish national campaign timelines, project plans, and expectations across various stakeholders to manage deliverables for leadership reviews and performance updates.
• Partner with enablement to ensure that training is prioritized in alignment with sales needs.
• Partner with Sales Enablement to identify and mitigate potential risks and barriers to change, proactively addressing resistance and ensuring smooth transitions.
• Develop and lead the company’s client retention and experience strategy aligned with overall business goals.
• Create and implement scalable initiatives to improve the customer journey, loyalty, and lifetime value.
• Serve as the strategic advisor and escalation point for high‑priority clients.
• Design and manage retention programs, renewal strategies, and customer success initiatives.
• Increase Optiv’s retention rates with our clients specifically, net dollar retention and renewal rates and expansion of current solutions with clients.
• Generate a complete view of the customer, including their needs, expectations, and perceptions of their experiences with Optiv, and communicate those insights effectively internally.
• Develop and deploy client insight‑based action plans across cross‑functional representatives to prevent recurrence of issues and create new mutual value associated with key drivers of customer lifetime value.
• Own client satisfaction and retention metrics; analyze churn data and develop proactive strategies to improve retention and reduce client attrition.
• Collaborate with senior leadership to define customer segmentation and drive renewal and upselling strategies.
• Oversee implementation of loyalty and engagement programs.
• Use customer health analytics to guide strategic decisions, improve retention, and identify expansion opportunities.
• Maintain a maniacal focus on minimizing churn, treating retention as a primary business growth lever.
• Willingness to jump in and bridge strategy by rolling up sleeves through to execution.

• In partnership with SVP, GTM, own the voice of the client across all channels and touchpoints.
• Desig…