Unit-Economics Monetization PM — Remote

TL;

DR

TL;

DR

We're building products that help people live longer, healthier lives. We need a PM who thinks in unit economics first—not someone optimizing conversion rate at any cost, but someone who understands how pricing, paywalls, upsells, and refund logic affect long-term value. You'll own the entire monetization strategy end-to-end: pricing models, paywall design, upgrade funnels, cancellation logic, and everything in between. You'll work autonomously with a tight team, move fast, and think deeply about how to make our users want to stay and pay more.

Disclaimer: Please note, that if you don't have direct experience in subscription-based mobile apps or you are not experienced in in-app monetization flows – we will not be able to proceed with your application.

What we are looking for

• Unit economics as your first language. You think about pricing and monetization through the lens of LTV, CAC, and how changes ripple through the business. You understand that you can raise conversion "at any cost"—literally—but it might destroy your unit economics. You know the difference and you care about the right metric.
• Real experience designing and testing pricing. Price elasticity tests, paywall variations, tiering strategies, upgrade funnels—you've shipped real experiments in monetization. You know how to test pricing in a constrained data environment and draw valid conclusions.
• Comfort with the math and the ambiguity. You can calculate sample sizes, understand LTV modeling (even synthetic LTV), and work when perfect statistical significance isn't possible. You're analytical but pragmatic—not a purist.
• Experience collaborating on monetization specifics. You understand payment flows, refund policies, dispute/chargeback dynamics, offer sequencing, and how to think about margins. You've navigated the messy reality of subscription economics.
• Full-funnel monetization perspective. You think about the whole journey: landing page paywall, initial purchase, upsells in-app, retention, cancellations, refunds. You're not just optimizing the first payment—you're optimizing lifetime value.

• Design and run price elasticity tests, paywall variations, and offer experiments. Test pricing tiers, bundle configurations, timing of upsells—everything that affects revenue and unit economics.
• Analyze the monetization funnel: identify friction points (refunds, cancellations, low conversion), form hypotheses, and test solutions. Use Amplitude, BI dashboards, or spreadsheets to find your own insights (conversion-to-purchase, ARPU, LTV, refund rate, cancellation rate).
• Work closely with developers and designers to ship paywall changes, pricing logic updates, and upsell flows. You'll translate business ideas into product specs and move things to production.
• Think strategically about refund policy, dispute management, and how operational decisions impact both unit economics and customer trust.
• Dig into user behavior: understand which cohorts convert, which ones churn early, what correlates with long-term value. Use data and user feedback to inform strategy.

• You bring a proven track record in web2app funnels for subscription-based mobile apps or experienced in in-app monetization flows
• You've run real pricing or monetization experiments—and you think about them in terms of unit economics, not just conversion bumps.
• You understand how landing page conversion, paywall design, pricing, and post-purchase retention all fit together into a cohesive system.
• You've worked in a fast, scrappy environment where you do your own analysis, ask for help when needed, and don't wait for permission.
• You're genuinely curious about business mechanics—how subscription services work, why people churn, what makes pricing work.
• You're leaving a big company because long cycles frustrated you, or you've been in a startup and loved the speed. Either way, you're hungry for ownership…