Senior Strategy Associate

THE COMPANY: BIRDY GREY

Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person's life: their wedding.

Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.

THE OPPORTUNITY: Strategy Senior Associate

REPORTS TO: Senior Director of Strategy

LOCATION: US - Remote

Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship.

Birdy Grey is looking for a resourceful Strategy Senior Associate to help drive strategic initiatives and consumer insights across the business. Sitting at the intersection of strategy and research, this role will:

• Work with the C-Suite to define, prioritize, and execute critical strategy projects
• Scope solutions and implement across teams
• Directly and quantifiably impact business decisions and performance
• Leverage AI to conduct analyses, help problem solve, synthesize research, and communicate findings
• Work with the strategy team to define and enable Birdy Grey's strategic roadmap, with a focus on growth plans, new business categories, and consumer insights

This associate is highly analytical and tackles problems in an organized, hypothesis and data-driven manner. This will be a very fast-paced role that requires excellent collaboration skills with team members at all levels.

SCOPE OF RESPONSIBILITIES

• Own the strategy and implementation of key company-wide initiatives by leading cross-functional partners through the project and getting alignment from the C-Suite
• Partner with the C-Suite on strategic planning for the company, including developing the strategy roadmap, setting targets (OKRs), and developing an operational execution plan with cross-functional partners
• Aggregate and analyze data to mine insights & develop hypotheses to drive improvements across the company
• Conduct market and competitor research to understand our consumer, trends, and market sizing on an ongoing basis

THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES

EDUCATION: Bachelor's Degree Required, MBA optional

EXPERIENCE / REQUIREMENTS:

• 3+ years of experience in management/strategy consulting, including at least 1 year of experience in retail/consumer consulting or a corporate strategy team at a retail brand
• Genuine enthusiasm for AI as a force multiplier for the teams - curiosity about emerging tools and how they reshape workflows
• Demonstrated track record of exceptional analytical and problem-solving skills, with ability to present complex ideas in a simplified fashion
• Experience working cross-functionally supporting multiple verticals / teams (e.g., marketing, research, finance, operations)
• Direct experience in retail, e-commerce, or retail/consumer consulting - familiarity with retail unit economics or DTC business models strongly preferred
• Ability to thrive in an ambiguous environment with a high degree of autonomy
• Expert excel skills to analyze data and build complex dynamic models from scratch
• Hard working and willing to roll sleeves up - no job is too big or too small
• Experience actively leveraging AI tools (e.g., Claude, Gemini, Copilot) to accelerate your own work and identify opportunities to embed AI-driven automation across operations
• Impeccable organizational skills and attention to detail
• Excellent verbal, written, and interpersonal communication skills
• Strong analytical skills with the ability to perform data deep dives to surface actionable insights.
• Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively.
• Hard working and willing to roll sleeves up - no job is too big or too small.
• You have an entrepreneurial spirit. You thrive in a dynamic, fast-paced, fluid environment. You are comfortable with ambiguity and take initiative to lead projects.

NICE TO HAVES:

• Start-up experience
• Interest in bridal and fashion

New York Pay Range

$125,000-$140,000 USD

WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees)

• Competitive Compensation: Based on experience and performance + Annual Performance Bonus
• Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
• Retirement: 401K + up to 4% match after 3 months
• Generous PTO: Flexible Open PTO Policy + 11 paid holidays
• Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays
• Flexibility: Partial remote with a high level of autonomy and accountability
• Employee Discount: Free bridesmaid dresses +…