Digital Product Manager; -to-Buy

Role Overview

You will join this newly formed team, led by our Head of Product & Experience, working closely with UX Designers, the Webshop organization and Product Owners in Business Technology. As Product Manager – Easy to Buy (Pre-Purchase & Purchase Experience & Fit) you own the end‑to‑end journey that enables customers to buy easily and with confidence. Your mission is to remove friction and reduce uncertainty, helping customers make the right product choice, especially when it comes to fit, sizing, and product understanding, and to checkout with ease.

• Own the vision, roadmap and priorities for the pre‑purchase and conversion experience.
• Optimize PLPs and PDPs to support decision‑making and drive conversion.
• Improve product presentation (imagery, descriptions, attributes, reviews) to reduce purchase hesitation.
• Own sizing & fit as a key differentiator, including size guides, fit tools and emerging solutions such as AI recommendations or virtual try‑on.
• Reduce friction in cart and checkout flows, improving usability and minimizing drop‑offs.
• Optimize payment options and guest vs. logged‑in experiences.
• Drive conversion and performance through experimentation, CRO, analytics and A/B testing.
• Use customer insights and journey analysis to continuously improve the buying experience.
• Partner closely with UX, E‑commerce, Buying, Marketing, Engineering and Product Owners.
• Ensure a consistent and seamless buying experience across all digital channels.
• Act as a product‑led change agent, driving customer‑centric and data‑informed decisions.

• PDP & PLP Conversion Rate
• Add‑to‑Cart Rate
• Cart‑to‑Checkout Conversion
• Checkout Drop‑Off Rate
• Payment Success Rate
• Average Order Value (AOV) & Units Per Transaction (UPT)
• Impact of Sizing & Fit solutions on conversion

• 7+ years of Product Management experience in e‑commerce or customer‑facing digital platforms.
• Proven track record in conversion optimisation and customer experience improvement.
• Strong expertise in product discovery, experimentation, CRO and analytics.
• Deep understanding of customer decision‑making in online shopping.
• Experience with sizing, fit or product experience optimisation (plus).
• Strong stakeholder management and communication skills.
• Experience working cross‑functionally with UX, Engineering, Buying, Marketing and Product Owners.
• Experience with analytics and experimentation tools such as Content Square and Kameleoon (plus).
• A customer‑first mindset combined with strong commercial focus.

• 25 days of annual leave, with the option to buy or sell up to 4 additional days.
• Hybrid work model, combining office and remote working.
• Possibility to work from abroad for up to 2 weeks per year.
• An international work environment, working with teams across different countries.
• Travel allowance to support commuting costs.
• Access to the Hunkemöller Academy for professional development.
• 25% employee discount on all Hunkemöller products.