Gift Card General Manager

Salary Range: $99,000 - $110,000 per year.

The above base pay range may vary depending on location, job‑related knowledge, skills and experience. The range listed is just one component of Wayfair’s total compensation package for employees. Depending on the position offered, equity, bonuses, commissions and other forms of compensation may be provided as part of the compensation package, in addition to a comprehensive suite of medical, financial and additional benefits.

This position is a hybrid in‑office role that works out of our Boston HQ (Monday‑Thursday in office and Friday work from home). This is not a virtual / remote position.

At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1‑OPT, STEM OPT EAD, H‑1B, H‑1B1, E‑3, O‑1, J‑1, or TN.

The Fintech & Loyalty organization builds and manages the systems, products, and partnerships that make it easy and rewarding for customers to pay, finance, and gift with Wayfair. Within F&L, the commercial team is responsible for delivering profitable growth across products including credit cards, financing, payments, loyalty, and gift cards.

• Own the growth strategy for Wayfair’s gift card business, with clear accountability for increasing sales, revenue penetration, and customer usage.
• Build a clear point of view on where growth should come from: gifting occasions, new customer acquisition, dormant customer reactivation, higher visibility on‑site, stronger off‑site marketing, and new distribution partnerships.
• Identify, negotiate, and launch new channels and commercial partnerships that expand the reach of Wayfair Gift Cards.
• Drive year‑round marketing campaigns on and off Wayfair, in partnership with internal Marketing, Creative, Product, Engineering, Analytics, Brand, and Finance teams.
• Build a repeatable experimentation engine with clear hypotheses, fast readouts, and decisions that compound learning over time.
• Improve the end‑to‑end gifting experience — discovery, merchandising, design, purchase, delivery, and redemption — so the product feels more emotionally resonant, occasion‑worthy, and easy to use.
• Own partner relationships with distributors and marketing partners; hold them accountable for growth, economics, and execution.
• Translate customer insight and market trends into action, improving how Wayfair Gift Cards are positioned and why customers choose them.
• Manage spend with discipline by setting clear investment criteria, tracking ROI, and shifting dollars toward the highest‑confidence growth opportunities.
• Communicate crisply with leadership on growth strategy, performance, risks, and decisions needed to accelerate results.

• The gift card program is growing materially, with clear improvement in load, usage, revenue penetration, and partner/channel contribution.
• Wayfair has a stronger and more diversified gift card distribution footprint, including new channels and partners.
• Marketing spend is governed by a clear strategy and experimentation framework, not one‑off activity.
• The business has a repeatable growth operating cadence with tests, readouts, and clear decisions.
• Customers increasingly see Wayfair Gift Cards as a desirable gift for key moments and occasions, not just a transactional product.
• Leadership has confidence that this role is building a growth machine, not simply managing an existing program.

• 5+ years of experience in growth, marketing, business development, category management, partnerships, or general management, ideally in e‑commerce, retail, gifting, loyalty, payments, or other consumer businesses.
• A track record of growing a business, category, or channel through marketing, partnerships, and commercial execution.
• Strong sales and marketing instincts, including experience building campaigns, evaluating ROI, and turning insight into demand.
• Experience launching and scaling external partnerships, distribution channels, or co‑marketing programs.
• A GM mindset: you know how to set strategy, prioritize bets, manage tradeoffs, and own outcomes.
• Strong analytical judgment and comfort working from imperfect information to make decisions and…