Senior Sales Operations Manager

Position Overview

b.well is seeking a Senior Sales Operations Manager to serve as the operational backbone of our commercialization efforts. This is a highly cross‑functional, individual contributor role for someone who thrives on building infrastructure from the ground up—establishing strategy, defining benchmarks, and driving execution across the entire sales cycle. You will be the go‑to expert on sales operations and revenue systems, serving as the critical liaison between sales, marketing, and partner teams.

This role requires someone who can design scalable CRM architecture, build multi‑touch attribution models, create automated workflows, troubleshoot tech stack integrations, and drive continuous process improvements—all while maintaining data integrity and providing leadership with accurate revenue forecasting. This role is open to fully remote work.

• Design and maintain a scalable Hub Spot data model (properties, associations, custom objects, and record types) that prevents "data debt"
• Build and optimize Sales Hub (Professional or Enterprise) configurations, including advanced sequences and programmable automation
• Audit current sales funnel to identify friction points and automate manual tasks to increase "selling time"
• Manage deal stage pipeline to provide leadership with 90% accurate revenue projections
• Design lead scoring and routing logic (territories, round‑robin) to ensure no lead goes cold

• Connect Hub Spot with the rest of the tech stack (e.g., Zoom Info, Slack, Panda Doc, or ERP systems) via native integrations or tools like Zapier/Make
• Ensure marketing resources and automation tools integrate seamlessly into sales CRM
• Maintain data integrity across systems, ensuring customers/prospects are not "touched" by marketing, partner, and sales in ways that conflict

• Build multi‑touch attribution models and custom report builder dashboards to track pipeline velocity, LTV, and CAC
• Track lead conversion rates and funnel analytics across all channels
• Track deals sourced by specific partners with proper attribution
• Build and maintain dashboards that show leadership exactly which channels are the most profitable
• Define SLAs and performance benchmarks across the end‑to‑end sales cycle and present recommendations to senior leadership

• Work with Marketing to define what a "qualified" lead looks like and build the logic in the CRM to ensure leads from webinars or ads go to the right rep instantly
• Create unified workflows so that all leads (whether partner or marketing sourced) follow the same rigorous path
• Collaborate across the commercialization team to ensure process alignment and operational excellence
• Build the playbooks, snippets, and templates that ensure the sales team actually uses the tools provided

• 5+ years of Sales Operations or Revenue Operations experience, with a demonstrated track record of successfully scaling commercialization operations within a growing business
• Proven ability to proactively build operational infrastructure—establishing strategy, defining benchmarks, and driving execution—not simply maintaining existing systems
• Hub Spot Power User with mastery of Sales Hub (Professional or Enterprise), including:
  • Custom objects and advanced sequences
  • Programmable automation
  • CRM architecture and scalable data modeling
  • Integration management with third‑party tools
• Strong analytical and problem‑solving skills with ability to:
  • Translate data into actionable insights and recommendations
  • Build multi‑touch attribution models
  • Create custom dashboards and revenue reporting
  • Identify and resolve process friction points
• Proven experience as a cross‑functional liaison with ability to:
  • Build relationships across the organization
  • Bridge communication between sales, marketing, and partner teams
  • Manage competing priorities across multiple departments
  • Ensure alignment on data integrity and process design
• Self‑starter mentality with:
  • High accountability and sense of urgency
  • Ability to work independently in a fast‑paced, dynamic startup…