Leader of Business Development

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About Us:

Xformative Payment Systems is at the cutting edge of the Fintech industry, specializing in cloud-native payment processing solutions.

Xformative is a late stage start up that was conceptualized, established, and owned by Total Administrative Systems Corp (TASC) a benefit TPA to offer card based and payment product capabilities associated with healthcare and benefits. The business has new leadership and is entering its growth phase and will be expanding beyond its current markets.

At Xformative, every member of our small, agile team has the opportunity to drive and create impactful work. Our flexible and fully remote work setup allows you to balance your professional and personal life seamlessly while contributing to our exciting growth journey.

Position Summary:

Xformative is looking for a Founding Business Development Leader to serve as both architect and executor of our early go-to-market strategy in the $21B North American embedded payments space. As a player-coach you will own every aspect of business development—from prospecting high potential vertical software companies to closing strategic partnerships and laying the infrastructure for a scalable sales organization.

We’re initially focused on employee benefits administration and healthcare, where we’ve already established strong product-market fit. Your work will shape how we expand into adjacent markets and broader embedded finance opportunities.

This is a rare opportunity to drive meaningful growth, influence product strategy, and build something foundational from the ground up.

Why Join Us?

At Xformative, you will work in an innovative environment at the forefront of payment processing solutions. You will be part of a small, agile team where your contributions matter, and you will have a voice in key decision-making processes. Enjoy the flexibility of a fully remote work environment. Our company is growing rapidly, offering numerous opportunities for professional development and career advancement.

What You’ll Do

Lead and Execute Business Development

• Own the full sales lifecycle: discovery, qualification, negotiation, and contract closure
• Prospect and close deals with vertical SaaS companies in healthcare and benefits administration
• Communicate strategic and technical value across executive and product audiences
• Maintain accurate CRM reporting and pipeline forecasting

Develop and Refine Go-to-Market Strategy

• Define ideal customer profiles and target market segments in collaboration with Product Management
• Refine value proposition and onboarding workflows in early-stage partnerships
• Build direct and indirect sales channels to support scalable growth
• Author sales playbooks and segment-specific value proposition

Drive Commercial Success & Market Expansion

• Identify cross-sell/upsell opportunities within existing accounts
• Provide structured market feedback to guide the product roadmap
• Support capital raising efforts and M&A initiatives

Lay the Foundation for a Scalable Sales Org

• Identify future GTM hiring needs and help structure the team
• Contribute to the creation of onboarding and training materials
• Represent Xformative at industry events and via partner channels

Maintain Industry Presence and Thought Leadership

• Stay on top of trends in payments, embedded finance, and compliance
• Actively network within key verticals and communities
• Uphold a culture of curiosity, speed, and customer empathy

What You Bring

• 5+ years of B2B tech sales experience, ideally with embedded payments or API-first platforms
• Experience selling to vertical SaaS, healthcare, or benefits administration clients
• Deep understanding of embedded payments, card issuance, and cloud-native APIs
• Proven success in early-stage or startup environments
• Bachelor’s degree or equivalent experience
• Strong communication, negotiation, and executive presence
• Entrepreneurial mindset; thrive in ambiguity and fast-paced change
• Willingness to travel and comfort working remotely with camera-on…