Brand Licensing: Senior Associate Manager; Senior Analyst

Position: Brand Licensing: Senior Associate Manager  (Senior Analyst)
** Requisition :
** 70760

** About Whirlpool Corporation*
* Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life  the only major U.S.

-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including  _Whirlpool_ ,  _Kitchen

Aid_ ,  _JennAir, Maytag_ ,  _Amana,_   _Brastemp_ ,  _Consul_ , and  _In Sink Erator _ . In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at   .

** The team you will be a part of*
* The Brand Licensing team within our Integrated Business Units is seeking a Senior Associate Licensing Manager to join our team.

This role offers the unique opportunity to manage iconic brands like Whirlpool, Maytag, and Amana. You will act as a central hub, blending brand management, product marketing, and cross-functional leadership to ensure our licensed products deliver on their brand promise.

** This role in summary*
* As a Senior Analyst, you will be a key contributor to the success of our brand licensing strategy. You will maintain critical relationships with external partners while driving both short-term and long-term business goals. This position is ideal for a professional who thrives in a matrixed environment and enjoys a role that touches brand strategy, product management, digital marketing, and business development.

** This position is based at Riverview in Benton Harbor, Michigan. Full relocation benefits offered to eligible candidates.*
* ** Your responsibilities will include*
* +  
** Project & Product Leadership:
** Lead project launches within existing and emerging categories as well as manage the Whirlpool and Amana Brand Stores on Amazon along with the brand registry.

+  
** Brand Stewardship:
** Ensure licensing partners execute brand messages accurately; review all marketing assets (packaging and digital) for legal and brand compliance.

+  
** Strategic

Collaboration:

** Work with cross-functional teams-including Engineering, Whirlpool  Design, Sourcing, and Legal-to align new products with brand standards.

+  
** Financial & Operational Management:
** Support the financial health of licensing by forecasting and tracking royalties for monthly outlook meetings and business updates.

+  
** Relationship Management:
** Maintain strong ties with internal partners and external licensees, acting as a consultant to grow the business through integrated brand opportunities.

+  
** Digital Presence:
** Oversee licensed product information across corporate, brand, and licensee websites to ensure consistency.

** Minimum requirements*
* +  
*
* Education:

** Bachelor's degree.

+  
*
* Experience:

** 3+ years of experience in Marketing or Licensing.

+  
** Travel:
** Ability to travel approximately 5% of the time.

** Preferred skills and experiences*
* +  
** Specialized Background:
** 3+ years in Brand Licensing or Product Marketing with a Bachelor's in Business or Marketing.

+  
** Cross-Functional Expertise:
** Proven experience launching new products within a team environment.

+  
** Business Acumen:
** Deep understanding of brand positioning, equity, and global market dynamics.

+  
** Leadership by Influence:
** Ability to build alliances, gain trust, and drive strategy execution across a complex organization without direct authority.

+  
** Technical & Analytical

Skills:

** Proficient in Google Suite and Excel, with the ability to integrate diverse data into sound business propositions.

+  
** Agility:
** A proactive project manager with a growth mindset who can navigate changing priorities and "matrixed" reporting structures.

** What we offer*
* Generous benefits package () , Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations:
Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).

** Additional information*
* Whirlpool's Ways of Working

Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We offer flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including:

+  
** Always On Flexibility**  - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.

+  
** Two-Week Work from Anywhere**  - Minimum of one-week increments for a total of two weeks per year.

+  
** Sabbatical**  - Four weeks paid leave after every five years of service.

LI-NZ2

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers () . Additional information about the company can be found on Facebook () ,…