Brand Licensing: Senior Associate Manager; Senior Analyst

Whirlpool Corporation (NYSE: WHR) is a leading U.S. manufacturer of kitchen and laundry appliances, driving innovation in consumer home solutions.

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Senior Associate Licensing Manager within the Brand Licensing team of our Integrated Business Units. You will serve as the hub for brand management and product marketing across iconic Whirlpool brands.

You will contribute to brand licensing strategy, maintaining critical relationships with external partners while driving short- and long-term business goals. The role is based at Riverview in Benton Harbor, Michigan, with full relocation benefits available.

• Lead product launches and category strategy, managing the Whirlpool and Amana brand stores on Amazon.
• Ensure licensing partners execute brand messages accurately and review all marketing assets for legal and brand compliance.
• Collaborate cross‑functionally with Engineering, Design, Sourcing, and Legal to align new products with brand standards.
• Forecast and track royalties, supporting financial health of licensing.
• Maintain strong relationships with internal partners and external licensees, driving integrated brand opportunities.
• Oversee licensed product information across corporate, brand, and licensee websites to ensure consistency.

• Bachelor’s degree.
• 3+ years of experience in Marketing or Licensing.
• Ability to travel approximately 5% of the time.

• 3+ years in Brand Licensing or Product Marketing with a bachelor’s in Business or Marketing.
• Experience launching new products within a team environment.
• Deep understanding of brand positioning, equity, and global market dynamics.
• Ability to build alliances and influence strategy across a complex organization.
• Proficiency in Google Suite and Excel, integrating data into business propositions.
• Proactive project management with a growth mindset and agility in a matrixed structure.

• Generous benefits package, employee discount, fitness & educational reimbursement programs, kitchenettes.
• Always‑On Flexibility for personal commitments.
• Work from Anywhere up to two weeks per year.
• Sabbatical:
  Four weeks paid leave after every five years of service.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, disability, veteran status, or any other category protected by applicable law.