Senior Product Marketing Manager, Solution Strategy

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business‑critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity.

Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e‑signature and contract lifecycle management (CLM).

As the Senior Product Marketing Manager, Solution Strategy on the Solution & International Marketing team at Docusign, you will influence and help scale how we go‑to‑market (GTM) with a prioritized set of use cases across the company. Your expertise in GTM strategy will be pivotal as you define, operationalize, and optimize our use case‑led cross‑functional GTM approach globally.

You will act as a trusted advisor across Product, Sales, Marketing, and Partner teams to align our solution strategy and execution across every stage of the customer journey, fueling consistent storytelling, adoption, and revenue. You will build and scale the frameworks and operating model to bring solution blueprints to life across the company, ensuring a cohesive strategy, seamless execution, and strong governance as our solutions, markets, and customers evolve.

This is an opportunity to make a significant impact in Docusign's growth trajectory and grow your career in the process.

This position is an individual contributor role reporting to the Senior Director, Solution & International Marketing.

• Architect and maintain a comprehensive taxonomy and strategic roadmap of high‑value platform use cases across segments, translating core product capabilities into industry and line of business‑specific solutions that solve tangible customer pain points
• Define how platform use cases "come to life" with a standardized bill of materials, including internal guides, pitch decks, demos, case studies, webpages, and more, and maintain a central location to ensure discoverability, quality, and consistency across teams
• Partner cross‑functionally with Sales Operations and Enablement to embed platform use cases into repeatable Sales Plays and integrated GTM activities, providing field and partner teams with the specific messaging, discovery questions, and value frameworks needed to close deals
• Serve as the strategic bridge between Product, Marketing, Sales, and Customer Success, scaling the evaluation process and governance model for platform use cases from ideation to scaled adoption while aligning global teams to remove blockers and ensure seamless GTM execution
• Establish a continuous feedback loop and measurement framework to track closed/won deal attribution and IAM platform adoption by use case, using those insights to refine positioning, optimize Sales Plays, and prioritize future development

Hybrid: Employee divides their time between in‑office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in‑office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

Basic

• 8+ years of product marketing experience in the B2B SaaS space, including leading cross‑functional GTM orchestration at scale
• Experience using data to generate insights, align diverse stakeholder groups, and accelerate company growth

Preferred

• MBA from top‑tier program or equivalent work experience
• Proven ability to develop and execute go‑to‑market strategies and innovative programs that fuel growth across a multi‑product portfolio
• Strong analytical and problem‑solving skills, with clear examples…