Sales Enablement Lead; Remote

About the Role

Enablement Lead responsible for defining and driving sales and partner readiness strategy for a specific product, platform, or segment domain. The role translates complex capabilities into compelling field strategies and works at the intersection of product, go-to-market, and revenue execution.

Ownership of the end-to-end enablement strategy for a specific product, platform, or segment domain. Translation of product and solution capabilities into domain-specific value propositions, sales plays, deal strategies, and scalable execution frameworks. Collaboration with cross-functional teams to align enablement with roadmap, GTM priorities, and field performance outcomes.

• Own and define the enablement strategy for a specific product, platform, or segment domain, ensuring all enablement solutions are grounded in deep expertise within that specific area.
• Act as the primary enablement partner to Sales leadership, aligning on priorities, pipeline needs, and performance outcomes.
• Ensure readiness across the full revenue lifecycle, including prospecting, qualification, discovery, demo, proposal, and expansion.
• Identify domain‑specific readiness gaps and define targeted enablement strategies to improve execution and results.
• Translate capabilities within their specific product, platform, or segment domain into clear, domain‑specific value propositions, use cases, and customer outcomes.
• Define how solutions should be positioned across segments, personas, and sales motions.
• Ensure messaging reflects the unique needs, challenges, and buying behaviors associated with their specific product, platform, or segment domain.
• Establish competitive positioning and differentiation specific to the domain.
• Develop domain‑specific sales plays, discovery approaches, and deal strategies aligned to their specific product, platform, or segment domain.
• Translate product or segment solutions into role‑specific execution across SDR, BDR, Account Executives, Partners, and Solution Engineering.
• Ensure all sales motions and execution frameworks are tailored to the realities of their specific product, platform, or segment domain, including customer use cases and deal dynamics.
• Enable repeatable, scalable execution models that support pipeline generation, deal progression, and expansion within the domain.
• Define and own all enablement solutions for their specific product, platform, or segment domain, ensuring they are directly aligned to domain expertise and field execution needs.
• Establish requirements and direction for enablement assets specific to their product, platform, or segment domain, including:
  Sales playbooks, Messaging frameworks, Demo strategies and flows, Competitive positioning guides, Objection handling frameworks, Discovery guides, Deal support materials.
• Ensure all assets are built to reflect real‑world execution within their specific product, platform, or segment domain, including customer scenarios, industry nuances, and sales motions.
• Partner with Content, Learning Design, and Demo Excellence teams to operationalize and deliver these solutions.
• Partner with Product Management, Product Marketing, Sales, Revenue Delivery and Revenue Operations to ensure enablement is aligned to roadmap, messaging, and GTM priorities.
• Collaborate with other Enablement Leads to ensure consistency and alignment across product and segment domains.
• Ensure horizontal and vertical alignment so that solutions are both globally consistent and locally relevant.
• Gather domain‑specific field insights, feedback, and performance data related to their specific product, platform, or segment domain.
• Identify gaps in positioning, messaging, and execution specific to the domain and drive improvements.
• Continuously refine enablement solutions to reflect evolving customer needs, market dynamics, and sales performance.
• Ensure enablement remains practical, relevant, and directly tied to field success.

• Bachelor's degree in a related field, or equivalent combination of education and work experience.
• 5–8 years of experience in sales enablement, product enablement, sales strategy, or a related field.
• Experience in B2B technology,…