Brand Licensing: Senior Associate Manager; Senior Analyst

Position: Brand Licensing: Senior Associate Manager (Senior Analyst)
## Brand Licensing:
Senior Associate Manager (Senior Analyst)
Benton Harbor,Michigan,USAApply Now Find out how well you match with this job
** Requisition :
** 70760
** About Whirlpool Corporation
** Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life  theonly major U.S.

-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including
* Whirlpool*,
* Kitchen Aid*,
* Jenn Air, Maytag*,
* Amana,
* * Brastemp*,
* Consul*, and
* In Sink Erator *. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at  
** The team you will be a part of
** The Brand Licensing team within our Integrated Business Units is seeking a Senior Associate Licensing Manager to join our team.

This role offers the unique opportunity to manage iconic brands like Whirlpool, Maytag, and Amana. You will act as a central hub, blending brand management, product marketing, and cross-functional leadership to ensure our licensed products deliver on their brand promise.##
** This role in summary
** As a Senior Analyst, you will be a key contributor to the success of our brand licensing strategy. You will maintain critical relationships with external partners while driving both short-term and long-term business goals. This position is ideal for a professional who thrives in a matrixed environment and enjoys a role that touches brand strategy, product management, digital marketing, and business development.

** This position is based at Riverview in Benton Harbor, Michigan. Full relocation benefits offered to eligible candidates.**##
** Your responsibilities will include**
* ** Project & Product Leadership:
** Lead project launches within existing and emerging categories as well as manage the Whirlpool and Amana Brand Stores on Amazon along with the brand registry.
* ** Brand Stewardship:
** Ensure licensing partners execute brand messages accurately; review all marketing assets (packaging and digital) for legal and brand compliance.
* ** Strategic

Collaboration:

** Work with cross-functional teams—including Engineering, Whirlpool  Design, Sourcing, and Legal—to align new products with brand standards.
* ** Financial & Operational Management:
** Support the financial health of licensing by forecasting and tracking royalties for monthly outlook meetings and business updates.
* ** Relationship Management:
** Maintain strong ties with internal partners and external licensees, acting as a consultant to grow the business through integrated brand opportunities.
* ** Digital Presence:
** Oversee licensed product information across corporate, brand, and licensee websites to ensure consistency.##
** Minimum requirements**
* *
* Education:

** Bachelor’s degree.
* *
* Experience:

** 3+ years of experience in Marketing or Licensing.
* ** Travel:
** Ability to travel approximately 5% of the time.##
** Preferred skills and experiences**
* ** Specialized Background:
** 3+ years in Brand Licensing or Product Marketing with a Bachelor’s in Business or Marketing.
* ** Cross-Functional Expertise:
** Proven experience launching new products within a team environment.
* ** Business Acumen:
** Deep understanding of brand positioning, equity, and global market dynamics.
* ** Leadership by Influence:
** Ability to build alliances, gain trust, and drive strategy execution across a complex organization without direct authority.
* ** Technical & Analytical

Skills:

** Proficient in Google Suite and Excel, with the ability to integrate diverse data into sound business propositions.
* ** Agility:
** A proactive project manager with a growth mindset who can navigate changing priorities and "matrixed" reporting structures.##
** What we offer
** Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations:
Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).##
** Additional information
** Whirlpool’s Ways of Working Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:
* ** Always On Flexibility** - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
* ** Two-Week Work from Anywhere** - Minimum of one-week increments for a total of two weeks per year.
* ** Sabbatical** - Four weeks paid leave after every five years of service.#LI-NZ2
#J-18808-Ljbffr