Go-to-Market Enablement Manager

The Pro Shop Mission Statement: We deliver powerful manufacturing software by deeply understanding our client's challenges in order to meaningfully improve their businesses, and in turn, their communities.

Pro Shop is a revolutionary ERP/MES/QMS software designed as a Digital Manufacturing Ecosystem (DME) for the metalworking and aerospace industries, including machine and fab shops. We combine extensive industry knowledge with innovative technology to enhance manufacturing processes for our clients. We’re seeking talented problem solvers and communicators who thrive on challenges to join our high-performing growing team. Our flexible, remote work environment supports work-life balance, fosters engagement, and emphasizes collaboration.

We are committed to not only achieving financial success but also deeply partnering with clients to elevate their businesses. For more details, visit

Job Location: The candidate must be located in the United States or Canada. We are unable to pursue candidates in the following states/territories:
California, New York (US);
Quebec (Canada).

Please note that we are not offering sponsorship or relocation for this role.

Role Overview

The Sales/GTM Enablement Manager plays a critical role in the success of Pro Shop’s growth strategy. This role owns the speed and consistency of GTM ramp and productivity cess is measured in:

• Time-to-first-meeting for BDRs
• Time-to-first-closed-deal for AEs
• Overall performance to quota attainment

Everything else — onboarding programs, training cadences, tooling (including AI), playbook documentation, GTM communications, and cross-functional partnerships exists to serve those outcomes.

You'll work closely with Sales Leadership, Rev Ops, Product, and Marketing to make new hires productive faster and to help tenured reps hit and exceed quota more consistently in an AI-augmented selling environment.

• Onboarding & Ramp Acceleration
• Own the end-to-end onboarding journey for BDRs, AEs, CSMs, and Rev Ops hires, with explicit ramp milestones and measurable graduation criteria.
• Design and deliver structured, role-specific onboarding programs in partnership with Sales Leadership, Product, and Marketing to ensure new hires get timely product, messaging, and process training.
• Run certification checkpoints that gate reps into live pipeline only when they've demonstrated competency, not just attendance.
• Continuously analyze ramp data to identify where new hires get stuck and remove those bottlenecks.
• Ongoing Training & Productivity
• Partner with Sales Leadership to define competencies by role and segment, then build recurring training and coaching programs targeted at the skills that correlate with quota attainment, including discovery, objection handling, ERP product depth, value-based selling, and expansion motions.
• Coordinate internal certifications and progression programs to develop a continuous learning culture.
• Coach managers on how to lead with enablement in mind and support their team's development.
• Collaborate with Customer Success to ensure consistent messaging and lifecycle engagement across the full customer journey.
• Process, Playbooks & Tooling in Service of Productivity
• Own the playbooks, SOPs, and CRM/tooling workflows that reps actually use day-to-day. Keep them tight, current, and easy to find. Sunset what isn’t being used.
• Lead enablement initiatives around major operational or platform changes (CRM, AI tooling, pricing, packaging, product releases) and reinforce wins and process changes through lightweight, ad-hoc communications when there's a meaningful change to land.
• Partner with stakeholders across departments to ensure new processes are fully adopted and consistently applied.
• Measurement & Optimization
• Define and track success metrics for enablement programs, including time-to-productivity, quota attainment and sales velocity, expansion revenue influenced, adoption of processes and tools, and content engagement and influence on closed-won revenue.
• Report on enablement effectiveness to GTM leadership and continuously iterate based on feedback and outcomes.
• Other Responsibilities
• Reinforce GTM wins and process changes through…