Marketing & Customer Strategy

At Sia, we work with leading retailers and consumer brands to design their future — from high-level strategy to hands‑on implementation. As a Strategy & Transformation Consultant, you’ll work with senior business stakeholders to define and deliver initiatives across marketing, corporate strategy, product, merchandising, pricing, commerce, and operational models
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This is a multi‑tool role where business curiosity, strategic thinking, and bring the transformation to life. Your focus is not limited to one function — instead, you’ll help clients connect the dots across departments and deliver lasting impact.

You will:

• Work on strategic challenges: from defining brand positioning or portfolio strategies to reshaping go-to-market models
• Support transformation programs: omnichannel strategy, pricing optimization, category development, operational redesign
• Conduct qualitative and quantitative analyses to bring actionable insights to clients
• Contribute to project framing, client interviews, benchmarking, and the co‑creation of recommendations
• Operate in agile, multidisciplinary teams, often with exposure to C-level management

Projects span a wide range of topics —
brand strategy, innovation, customer journeys, trade terms optimization, category growth plans, and more — always tailored to what drives value for the client.

You have the following qualifications:

• Around 2 years of experience in consulting, corporate strategy, or a strategic role in a retail or consumer goods company
• Strong analytical skills and a good sense of prioritization
• You have a strong interest in data and AI‑related topics, the ability to quickly build expertise in these areas, and you’re excited about helping our clients seize the opportunities they offer.
• A fast learner who thrives on diverse challenges and changing environments
• You can switch between strategic vision and operational detail — and speak both business and numbers fluently
• You are fluent in French or Dutch and English
• A good understanding of the retail/consumer goods ecosystem (brands, retailers, channels, consumer trends) is a strong plus
• Competitive salary with great extra advantages, like for example a company car or flexible mobility plan, a work phone, a clear and structured salary increase, bonuses and more;
• Training plan to develop yourself as expert in your discipline;
• Values we live by: autonomy and entrepreneurship ;
• International opportunities ;
• Opportunities to work from home, the client or from our inspiring office in Brussels/Amsterdam/Maastricht.

We are unable to provide a work permit for this position.

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.