Revenue Enablement Manager – GTM Transformation

Revenue Enablement Manager – GTM Transformation

Location:

Remote, Home Based; preference given to candidates in Eastern or Central Time Zones.

Summary:

First Advantage is seeking a highly influential Revenue Enablement Manager – GTM Transformation to lead the evolution of how our GTM teams sell and execute. This role owns the design, implementation, adoption, and sustainment of major GTM transformation initiatives, including the global rollout and optimization of our core sales methodology. It also continually improves sales and CS execution by identifying friction in workflows and partnering cross‑functionally to optimize them.

• GTM Transformation Ownership
  :
  Serve as a single‑threaded owner for key GTM transformation initiatives focused on improving how GTM teams sell and execute. Partner with Sales, Customer Success, and Revenue Leadership to define transformation priorities, execution standards, and success metrics. Translate business strategy into practical changes in seller behavior, execution models, and manager operating practices.

• Sales Methodology Ownership
  :
  Own the global implementation, adoption, and long‑term sustainment of the company’s core sales methodology. Define clear standards for how the methodology is applied across roles, segments, and deal types. Continuously evolve the methodology based on business needs, seller feedback, and performance insights.

• Implementation & Change Management
  :
  Design and lead structured change‑management plans for GTM transformation initiatives. Drive adoption through reinforcement strategies, manager enablement, and alignment with operating mechanisms. Proactively identify risks, resistance, and adoption barriers and implement mitigation strategies.

• Enablement Programs & Reinforcement
  :
  Equip frontline managers with the tools and frameworks needed to coach and inspect methodology usage in deal reviews, pipelines, and 1:1s. Ensure enablement assets, messaging, and learning experiences consistently reinforce value‑based selling behaviors.

• Sales Execution, Workflow & Process Optimization
  :
  Identify friction, inefficiencies, and inconsistencies in sales execution workflows and processes. Partner closely with Rev Ops and IT/CRM teams to optimize workflows, inspection points, and operating rhythms. Ensure systems, processes, and tools reinforce effective selling behaviors and methodology adoption. Contribute to continuous improvement of how GTM teams execute as transformation initiatives mature.

• Measurement, Insights & Optimization
  :
  Define leading and lagging metrics to assess methodology adoption, behavior change, and business impact. Analyze performance data to understand what is working and where execution breaks down. Use insights to continuously refine enablement programs, methodology execution, and workflow design.

• 7+ years of progressive experience in Revenue Enablement, Sales Enablement, or Sales Operations, with a strong focus on driving sales execution and methodology adoption.
• Proven experience designing, implementing, and sustaining sales methodologies or GTM transformation initiatives with measurable behavior change.
• Deep understanding of value‑based and consultative selling motions.
• Demonstrated success leading global, multi‑region enablement or GTM initiatives.
• Strong program leadership skills, with the ability to manage complexity and partner effectively across functions.
• Highly self‑directed and comfortable operating in ambiguity, owning initiatives end‑to‑end.
• Proven ability to influence senior stakeholders without direct authority.
• Strong analytical and communication skills, including the ability to connect enablement and execution improvements to business outcomes.

Success will be measured by the consistent adoption and operationalization of GTM transformation initiatives, sustained improvements in seller and manager behaviors, and the improvement of key performance indicators such as win and retention rates, deal quality, pipeline health, and forecast accuracy. Sales workflows and processes should be continuously refined to reduce friction and improve execution in alignment with…