Senior Associate, Brand

Position: Senior Associate, Brand Experience
Location: New York

## Senior Associate, Brand Experience
** Our Story
** At Madewell, we believe that great style starts with great design. Since 2006, we've been creating premium denim and foundational wardrobe pieces for men and women that balance quality, authenticity, and versatility. From iconic jeans perfected by denim experts to the essential tee, the most versatile shoe, and the timeless leather bag - if it's Madewell, it's made well.

Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.

We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact. We're always seeking bright new talent who leverage their unique experiences to discover, grow and evolve with our teams.
** Benefits + Perks**
* ** Health & Well-being
- ** Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
* ** Associate Discount
- ** We love our products just as much as you do! That's why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
* ** Summer Fridays
- ** In addition to our hybrid work model, we also close our office at 1:00 PM every Friday during the Summer months.
* ** Community Impact
- ** We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
* ** Winter Break
- ** In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.

Note:

Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.

Salary Range: $72,500.00 - $89,750.00

At J.Crew Group (JCG) we aim to pay competitively for our company's size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate's geographic region of work premises, job-related knowledge, skills, and experience among other factors. The base salary is just one component of J.Crew Group's competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.

One of our core focuses here at JCG is creating a community and culture that builds belonging. We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds.

JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.

Key Responsibilities Brand Strategy & Vision
* Support the development and execution of Madewell's brand experience strategy, ensuring alignment with overall business objectives, brand positioning, and relevant market trends
* Assist Director of Brand Experience in translating brand pillars into customer-facing experiences across retail, digital platforms, and marketing channels, including always-on programs and seasonal activations
* Contribute to the execution of brand campaigns and initiatives that drive awareness, engagement, and cultural relevance
* Ensure consistency in brand messaging, voice, and visual identity across all consumer touchpoints

Customer Insights & Trend Awareness
* Bring a customer-first mindset to all work streams
* Monitor and synthesize consumer data, cultural trends, and competitive insights to inform brand initiatives
* Support the development of trend reports and share insights with cross-functional teams
* Assist in testing and iterating new experiential concepts, including pop-ups, partnerships, and in-store activations; and support detailed…