Business Development Supervisor

Business Development Supervisor

Location:

US-IL-Itasca

Company:
Canon U.S.A., Inc.

Join a world‑class team and lead our next chapter of growth. As our Business Development Marketing Supervisor, you’re the strategist behind our outbound engine, mentoring a high‑energy BDR team to master sophisticated, brand‑aligned prospecting. This unique player‑coach role focuses on lead management and pipeline growth, not full‑cycle sales. You’ll sharpen the team’s tactics while staying in the game yourself, using Salesforce to identify and qualify high‑value accounts.

• Team Leadership & Supervision
  :
  Lead, coach, and mentor the outbound business development team to ensure consistent, high‑quality outreach. Establish clear performance expectations, activity benchmarks, and quality standards. Provide regular feedback, training, and hands‑on support. Lead by example through active participation in outbound prospecting.
• Outbound Marketing‑Led Prospecting
  :
  Oversee outbound lead generation through email, phone, Linked In, and account‑based outreach. Ensure activities align with marketing campaigns, value propositions, and target audience strategies. Guide the team in personalizing outreach based on industry insights, account research, and campaign objectives.
• Individual Contribution
  :
  Carry an individual outbound quota, contributing directly to pipeline creation through personal prospecting efforts. Execute outbound outreach to target accounts while maintaining supervisory responsibilities. Demonstrate best practices in messaging, qualification, and follow‑up.
• Lead Qualification & Handoff
  :
  Ensure outbound‑engaged prospects are properly qualified before transitioning to the sales team. Maintain a structured and seamless handoff process, including accurate documentation and contextual insights. Act as a quality gate for well‑qualified, sales‑ready opportunities.
• Cross‑Functional Alignment
  :
  Collaborate closely with marketing to align outbound messaging, targeting, and campaign priorities. Partner with sales leadership to refine qualification criteria, SLAs, and feedback loops. Share insights to inform future marketing and go‑to‑market strategies.
• Performance Analysis & Optimization
  :
  Track and analyze outbound activity metrics, conversion rates, and campaign effectiveness. Use data‑driven insights to optimize outreach strategies, sequences, and team productivity. Identify trends, gaps, and opportunities for continuous improvement.
• Operational Excellence
  :
  Ensure outbound processes, tools, and workflows are followed consistently. Support scalability by refining playbooks, templates, and best practices. Maintain alignment with company goals, brand standards, and compliance requirements.

• Marketing‑led outbound prospecting (not closing)
• Team leadership with hands‑on contribution
• Lead qualification and pipeline creation
• Data‑driven optimization and cross‑functional alignment

• 5+ years of related experience; bachelor’s degree in a relevant field preferred (marketing, business administration, or related).
• Experience in a leadership or supervisory role.
• Proven experience in lead management, marketing coordination, or similar.
• Strong organizational and multitasking skills.
• Excellent communication and interpersonal skills.
• Proficiency using CRM software and other marketing tools.
• Detail‑oriented and proactive problem‑solving approach.

Base salary: $61,800 - $92,520 annually.

• Competitive compensation and benefits including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation.
• Employee referral bonus.
• Employee discounts.
• “Dress for Your Day” attire program (casual welcome).
• Volunteer opportunities.
• Canon welcome kit and official merchandise.

Hybrid:
Full‑time office‑based three days a week with the option to work from home the remainder of the week (subject to business needs).

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Candidates must be legally authorized to work in the United States. The company does not sponsor visas.