Senior Product Manager; Market Strategy Lien Solutions

Responsibilities

• As a Senior Product Manager, Market Strategy, you will manage a highly profitable and growing suite of commercial lending solutions
• The solutions serve financial institutions and other commercial lenders to manage their risk, compliance and efficiency in their commercial lending operations. The goal is to grow this business both by building new service offerings for existing customers as well as penetrating new market segments by packaging current offerings for segment‑specific needs
• In this role you will report to the Director, Product Management and work a hybrid schedule (two days in office, three days from your remote home office)
• You will assist with optimizing current product offerings, leveraging new product opportunities to enhance existing service offerings, evaluating options for new solutions sets for customers and strategically operationalizing those, strengthening underperforming customer segments, identifying and pursuing new customer segments, collaborating with marketing to develop appropriate marketing and communications to powerfully articulate the value proposition to the market, and ensuring the sales and service teams are fully prepared to properly represent the brand while strengthening relationships with customers so that Wolters Kluwer is reliably perceived as the provider of choice
• Become a product expert:
  Direct the product’s lifecycle, from the launch and introduction stage, through the growth and maturity stages, and as the product reaches saturation and then decline stage. Monitor, analyze, and manage current product performance against business objectives and make recommendations for improvement and drive business performance. Use your product expertise to support sales efforts with product highlights and sales strategies
• Know the customer:
  Own and drive the overall customer experience by partnering with sales and IT functional leads to deliver innovative and collaborative solutions and strategies. Build a deep expertise of the financial services customer needs and the problems they are looking to solve. Perform in-depth customer and market research to understand customer needs and pain points related to their specific jobs and workflows.
  
  Interact with target markets on an ongoing basis through customer visits/calls, participation in select sales opportunities, meetings with other industry stakeholders, and attendance at industry events
• Understand the market:
  Conduct ongoing research and analysis on each assigned product; staying abreast of changing customer needs and industry trends and map existing products and services to those needs; monitoring secondary research and market data; studying the competition to gain an understanding of the strengths, weaknesses and competitive advantages of each product and identify gaps in the current product portfolio
• Manage the discovery and validation of market opportunities and needs:
  Generate viable new product and service concepts to support the business strategy and market position goals of the assigned product areas. Develop business cases and presentations for each approved new product concept by describing the concept, how it will be used by customers, and how it is differentiated from competitors in the marketplace. Business cases are supported with market research, customer data, internal expert insights, and competitive analysis
• Establish marketing programs for new products or enhancements:
  Identify market segments, product positioning, pricing, and profitability. Identify new distribution channels and coordinate product introduction and market exploitation to ensure maximum penetration; serving as the subject matter expert in relation to the new product’s value proposition and Wolters Kluwer competitive position; assist with the training of sales teams on how to prospect and qualify target customers, demonstrate value and close sales;
  
  and assisting sales leadership with plans that drive sales results consistent with the business plan
• Develop and maintain a deep knowledge:
  The core business, scale and scope of total market opportunity, customer profile, market ownership, competitive landscape, and market…